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Antal International | AVP Marketing
1 month ago
Job Summary:
We are seeking a dynamic and experienced Assistant Vice President (AVP) of Marketing to lead the marketing strategy for our growing organization in the BFSI sector . As AVP Marketing, you will be responsible for driving the company’s performance marketing efforts, leading a team of 5+ marketing professionals, and working closely with our visionary founders. This is a unique opportunity to help establish our company as a category creator in the BFSI industry. You will play a crucial role in shaping our brand identity, introducing innovative concepts, and driving market leadership. The role offers exciting opportunities for personal and professional growth in a fast-paced and results-driven environment.
Key Responsibilities:
- Strategic Leadership:
- Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives in the BFSI sector.
- Lead and mentor a team of 5+ marketing professionals, fostering a collaborative, high-performance team environment.
- Collaborate with the founders and senior leadership to align marketing strategies with business goals and sales objectives.
- Category Creation & Market Leadership:
- Lead the charge in positioning the company as a category creator within the BFSI industry, developing new, innovative solutions that resonate with the target audience and disrupt the market.
- Drive thought leadership initiatives and build brand credibility as a pioneering force in the BFSI space.
- Define and execute strategies to differentiate the company’s offerings from competitors, positioning the brand as the first choice in its category.
- Performance Marketing:
- Spearhead performance marketing initiatives across Google Ads, Meta Ads, SEO, and other digital channels to drive measurable business results.
- Develop and execute data-driven campaigns focused on customer acquisition, engagement, and retention.
- Continuously analyze campaign performance, adjusting strategies for optimal results and ROI.
- Campaign Execution & Management:
- Oversee the execution of multi-channel marketing campaigns across digital, traditional, and performance-based channels.
- Manage the marketing budget effectively, ensuring optimal resource allocation and cost efficiency.
- Track and report on campaign performance, leveraging insights to optimize future initiatives.
- Data Analytics & Insights:
- Use advanced analytics tools such as CleverTap, MoEngage, and WebEngage to measure marketing performance and drive insights.
- Deliver regular performance reports and strategic insights to senior management.
- Leverage customer data to improve targeting, segmentation, and engagement strategies.
- Brand Management:
- Ensure a consistent brand message across all marketing channels and customer touchpoints.
- Develop creative marketing content that aligns with the company’s mission and resonates with target audiences.
- Collaboration & Stakeholder Management:
- Work cross-functionally with sales, product, and customer service teams to ensure alignment and execution of marketing strategies.
- Build strong relationships with external partners, agencies, and vendors to support marketing initiatives.
Qualifications & Skills:
- Education:
- MBA in Marketing (Preferred)
- Experience:
- 12-15 years of experience in marketing, specifically within the BFSI sector.
- At least 5 years of experience managing and leading a team of 5+ members.
- Strong hands-on experience in performance marketing , including Google Ads, Meta Ads, SEO, and other digital channels.
- Proven track record in category creation and thought leadership within the BFSI space.
- Skills:
- Expertise in marketing automation and analytics tools such as CleverTap , MoEngage , and WebEngage .
- Strong understanding of data-driven marketing and performance metrics.
- Excellent leadership, communication, and team management skills.
- Additional Competencies:
- Proven track record in driving customer acquisition and retention strategies in the BFSI sector.
- Ability to manage budgets and marketing spend efficiently.
- Strong understanding of the latest trends and technologies in digital marketing.
Personal Attributes:
- Visionary leader with a focus on long-term growth.
- Strong business acumen with the ability to link marketing efforts to company goals.
- Ability to thrive in a fast-paced, dynamic environment.
- Highly adaptable and able to take initiative and drive change.
What We Offer:
- Provident Fund (PF) Compliance : Full compliance with Provident Fund (PF) regulations to ensure long-term financial security.
- Corporate Group Medical Insurance : Comprehensive health insurance coverage for you and your family.
- Company Size : A growing, close-knit organization with a current team of 125 members.
- Location : Our office is located in Sec-16, Noida, Uttar Pradesh . Relocation assistance is available.
- Visionary Founders : Opportunity to work closely with visionary founders who are dedicated to innovation and growth.
- Interview Rounds with Founders : Direct interaction with the founders during the interview process for better alignment and shared vision.
- Wealth Creation Opportunity : Long-term wealth creation opportunity for candidates with a vision of growth and contribution over the next 5 years.
Why Join Us?
- Leadership Opportunity : Direct exposure to the founders and strategic decision-making.
- Career Growth : Be part of a fast-growing company with tremendous opportunities for career advancement.
- Work Culture : A collaborative and inclusive environment that encourages learning and personal development.
- Competitive Compensation : A rewarding compensation package with growth potential.
- Work-Life Balance : 5 working days, offering you the flexibility to enjoy a balanced lifestyle.
