Principal Graphic Designer
7 days ago
Key Responsibilities Own and drive the company’s overall visual direction , producing high-quality graphics, illustrations, animations, videos, and motion content while setting the creative standards for the team.Independently conceptualize and execute high-impact design initiatives , from brand campaigns to complex product storytelling.Design marketing and product assets—including emails, landing pages, social media campaigns, presentations, infographics, print collateral, and event material—with a strategic, narrative-driven approach.Lead the evolution of brand guidelines , visual systems, typography, color frameworks, and design principles to maintain consistency across all touchpoints.Mentor and guide junior and mid-level designers , providing creative direction, feedback, and coaching to improve design quality and team performance.Collaborate closely with marketing, product, growth, and development teams to ensure aligned, cohesive, and high-performing design output.Leverage AI tools to generate variations, accelerate workflows, and create scalable design systems and templates.Oversee modular design frameworks (email templates, UI banners, thumbnails, etc.) to drive efficiency and creative consistency across campaigns.Manage multiple complex projects end-to-end—prioritizing, planning, and executing with minimal supervision—while ensuring exceptional quality and timely delivery.Transform complex SaaS concepts into clear, engaging, user-centric visual stories that elevate brand perception and product understanding.Contribute to high-level creative strategy, pitching ideas and presenting design rationale to leadership stakeholders.RequirementsBachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.7+ years of professional design experience, preferably within SaaS, technology, or high-growth start-up environments.Mastery of Adobe Creative Suite, Figma, and strong fluency in modern design systems.Advanced skills in motion graphics, 2D animation, GIF creation, and video editing is a plus.Deep expertise in typography, color theory, layout, composition, and accessibility standards.Proven experience designing across digital, web, product, email, and social media marketing campaigns.Demonstrated ability to lead designers, run critiques, and elevate creative output for the broader team.Excellent communication, storytelling, and creative problem-solving skills.Ability to manage fast-paced, high-volume design cycles while maintaining exceptional quality.Knowledge of prototyping tools (Sketch, Axure) and data visualization concepts is a plus.Strategic mindset with the ability to align design decisions with business goals.
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