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Marketing Manager

2 months ago

gurgaon, India Infinit-O Full time

About Infinit-O: As a top Business Process Optimization solutions provider we partner with the world's fastest-growing companies in Financial Services , Healthcare , and Technology , offering data-driven solutions and providing strategic advantage.

Our company specializes in business process optimization for 18 years now, with a world-class Net Promoter Score of 71, delivering powerful technology and high-performance teams within our highly engaged and agile culture.


What is the role that we need? The Marketing Manager is in charge of creating and carrying out marketing plans that support the company's goals. This role includes leading a talented marketing team, improving both online and offline marketing channels, and using data to boost brand visibility, engage customers, and generate leads. Key tasks include developing marketing campaigns, managing budgets, working with other teams, and ensuring a smooth experience for customers. The Marketing Manager also oversees the creation of marketing materials and works with outside vendors when needed.


Specific Duties and Responsibilities:


Marketing Strategy


  • Create and implement a clear marketing plan to raise brand awareness, generate leads, and support sales.
  • Study market trends and customer feedback to guide marketing activities.
  • Collaborate with leadership and sales teams to ensure marketing aligns with business goals.
  • Find new growth opportunities and improve marketing efforts to stay competitive.


Marketing Campaigns


  • Plan and execute marketing campaigns across digital platforms, social media, email, and traditional media.
  • Ensure all marketing messages are consistent across different platforms.
  • Measure how well campaigns perform, adjust strategies as needed, and report results to management.
  • Oversee the creation of marketing materials like brochures, presentations, videos, and website content.


Digital Marketing


  • Improve digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing.
  • Manage the company’s website to enhance user experience and increase lead conversion.
  • Implement marketing automation tools to better engage customers.
  • Work with IT and outside vendors to set up digital marketing technologies.


Budget Management


  • Manage the marketing budget to ensure resources are used effectively for the best return on investment (ROI).
  • Collaborate with finance teams to track spending and measure campaign performance.


Team Leadership


  • Lead a team of marketing professionals by providing coaching and development opportunities.
  • Set goals for the team to ensure targets are met.
  • Create a positive work environment that motivates the team.


Cross-Functional Collaboration


  • Work closely with sales, product development, and customer service teams to align on marketing strategies.
  • Act as the main contact for outside marketing vendors and consultants.
  • Ensure good communication between the marketing department and other key business units.


Customer Experience


  • Focus on improving the customer experience from lead generation to post-purchase engagement.
  • Optimize the customer journey to build loyalty and retain customers.


Market Research and Analysis


  • Conduct market research to stay updated on industry trends and customer preferences.
  • Use data analytics tools to track performance and make informed decisions.
  • Provide insights based on market data.


People & Performance Management


Performance Monitoring


  • Set goals for the team to ensure targets are met.
  • Monitor team performance and provide regular feedback.


Coaching & Motivation


  • Hold regular one-on-one meetings to keep the team motivated.
  • Address any team issues quickly.


Culture Management


  • Promote a collaborative and innovative culture within the team.
  • Foster an inclusive environment where everyone feels valued.


Career Development

  • Support team members in their career growth through training and mentorship.


Additional Responsibilities


  • Lead marketing projects and support other departments during busy times.
  • Stay updated on new marketing technologies to continuously improve strategies.


Quality & Information Security Management


  • Follow company policies regarding information security.
  • Ensure all marketing activities comply with data protection regulations.


Education and Experience:


Competencies


1. Marketing Strategy & Campaign Management: Ability to create effective data-driven marketing strategies.

2. Team Leadership & Development: Experience in managing teams and motivating them towards goals.

3. Analytical Skills: Proficient in using analytics tools to measure performance.

4. Collaboration & Project Management: Strong skills in working with others across departments.


Skills & Abilities


  • Excellent written and verbal communication skills.
  • Familiarity with digital marketing tools (e.g., HubSpot, Google Analytics).
  • Highly organized with strong project management abilities.


Education & Experience


  • Bachelor’s degree in Marketing or Business Administration or a related field.
  • At least 5 years of experience in marketing roles, preferably in B2B industries.
  • Proven success in managing campaigns and achieving growth targets.