SEO Executive Digital Marketing

Lal Clinical Laboratory Pvt. Lal Clinical Laboratory Pvt. As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role | SEO Executive

Marketing

Reporting To: Head Marketing

The SEO Executive is responsible for driving organic traffic growth, improving search engine visibility, and safeguarding organization online reputation. The role ensures top search engine rankings for priority services, optimizes GMB listings for all locations, manages customer reviews professionally, and supports digital campaigns through SEO-friendly practices. The ultimate objective is to generate qualified leads, enhance patient trust, and establish organization as the most reliable diagnostic brand in digital landscape.

Increase organic website traffic and lead conversions

~ Ensure 100% NAP (Name, Address, Phone) consistency across all listings.

~ Timely delivery of monthly SEO & ORM performance reports with actionable insights.

On-Page SEO Optimization

Optimize keyword density, LSI terms, and content readability (Yoast/SEMRush guidelines).

Apply schema markup (FAQ, medical services, breadcrumbs, local business).

Regularly test mobile responsiveness (Google Mobile-Friendly Test).

Off-Page SEO & Authority Building

Conduct outreach to at least 10–15 high-authority sites/month for backlinks.

Create local citations and directory submissions (Justdial, Sulekha, Practo, Healthgrades).

Syndicate organization content to Medium, LinkedIn Articles, Quora answers.

Technical SEO

Ensure every asset used - photos, icons, fonts, templates has a valid usage license (commercial or organization -provided).

Avoid using any unlicensed or unverified elements to prevent IP-related legal issues or reputational risks.

Content SEO (Collaboration with Content Team)

Maintain updated XML sitemap; submit in Google Search Console after new content.

Regularly check Core Web Vitals: CLS, FID, LCP, work with developers for improvements.

Online Reputation Management (ORM)

Daily monitoring of reviews on GMB, Practo, Justdial, Facebook.

Escalate critical negative reviews (service complaints, or queries) to Customer Success Team.

Post at least 2 updates/week on GMB (Offers, health tips, blood test awareness).

Maintain NAP (Name, Address, Phone) consistency across 100% of listings.

Monthly SEO dashboard: impressions, clicks, CTR, average position.

Track bounce rate, average session duration, and conversions from SEO landing pages.

Work with IT/developers for fixing site errors, adding structured data, improving UX.

Coordinate with designers to ensure web creatives (banners, infographics) are SEO-optimized (file names, alt text).

Collaborate with HR/Operations/Zonal Marketing for GMB content inputs (events, health camps).

Stay updated on Google algorithm changes — share learnings in monthly marketing meeting.

Maintain a personal SEO learning log: 2 new practices/tools explored per month.

100% NAP (Name, Address, Phone) accuracy across all directories.

Bachelor's degree in Marketing, IT, Communications, or related field.

~2–3 years of proven experience in SEO & ORM (healthcare/diagnostics industry preferred).

~ Strong knowledge of On-page, Off-page, Technical SEO, and ORM platforms (Google My Business, Practo, Justdial).

~ Proficiency in SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs) with hands-on CMS (WordPress) experience.

Pay Scale: We offer a competitive salary package commensurate with experience, along with comprehensive benefits and opportunities for professional growth and development.

Join our team and experience a workplace where you'll be supported, encouraged, and empowered to be your best self, both professionally and personally, as part of our ONE CARE culture.

Lal Clinical Laboratory, established in 1991, has been at the forefront of providing exemplary Pathological and Diagnostic solutions . With a commitment to incorporating the finest infrastructural and technological advancements in the global health sector, we have become a distinguished preference over the past 34+ years . Our relentless passion for delivering top-quality services, coupled with the unwavering trust of doctors and patients, has positioned us as a leader in reputed pathology lab networks.

We take immense pride in being recognized as one of the "20 Best Workplaces in Pharmaceuticals, Healthcare, and Biotech India 2024" and achieving Great Place to Work certification for three consecutive years. This recognition reflects our commitment to fostering a positive work culture, employee well-being, and organizational excellence.

B Lal Clinical Laboratory Pvt. Ltd. stands out as the only Pathology Lab Network with a remarkable presence of 160+ collection centers across Rajasthan. Our highly sophisticated Central Processing Laboratory, equipped with state-of-the-art technology, is complemented by 13+ regional laboratories strategically located in Kotputli, Bhilwara, Ajmer, Alwar, Sriganganagar, Jodhpur, Ahmedabad, Kota, Bharatpur, and Sikar. This expansive network enables us to provide prompt and efficient diagnostic services to our valued customers.

Clinical Pathology & Biochemistry

Lal Clinical Laboratory Pvt. we have consistently led the way in adopting and implementing advanced technologies in the field of pathology. Our core values form the foundation of our work culture:

Lal Clinical Laboratory remains committed to pushing the boundaries of innovation, enhancing our services, and setting new benchmarks in pathology and healthcare.

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