Software Engineer

22 hours ago

Chennai, India RRD GO Creative Full time

Job Description

About us: RRD GO CreativeTM, with more than three decades of expertise in business communications,

marketing solutions, and digital productivity solutions, we successfully help reimagine customer experiences for

companies. Our three pillars of Global Brand Solutions, Smart Work Solutions, and Technology & Innovation

Services transform the way businesses work for customers, building strong brand loyalty.

Our 8,000 experts in 42 locations work across various industries to co-create a future-ready business landscape.

We adopt a consultative approach to digitizing every aspect of the Customer Journey so you can effectively

translate a strategic vision of expansion and efficiency into a superior Customer Experience. We help you

effectively address customer needs so you can make Customer Experience your competitive differentiator.

RRD GO CREATIVE currently seeking a Software Engineer for the Creative team to join in Chennai.

In this role you will be responsible for:

Responsibilities:

• Configure and set up marketing campaigns in SFMC platforms, ensuring accurate implementation.

• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.

• Utilize marketing automation tool to set up and deploy email campaigns, landing pages, and workflows.

• Implement tracking parameters for campaign performance measurement and analysis.

• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.

• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.

• Monitor and optimize campaign setup processes for efficiency and effectiveness.

• Stay updated on platform updates and best practices for campaign setup.

• Provide support and training to marketing teams on campaign setup tools and processes.

Required Technical and Professional Expertise:

• Proficiency in marketing automation platforms (Salesforce Marketing Cloud).

• Utilize AMPscript, HTML, CSS, and JavaScript for email and cloud page development.

• Strong understanding of marketing campaign setup processes and best practices.

• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.

• Experience with CRM systems and their integration with marketing platforms.

• Detail-oriented with excellent organizational and time management skills.

• Familiarity with tracking and analytics tools to measure campaign performance.

• Effective communication and collaboration skills with marketing teams.

• Problem-solving skills for identifying and resolving setup issues.

• Understanding of segmentation and targeting strategies in campaign setup.

Preferred Technical And Professional Expertise:

• Certification in relevant marketing automation platforms.

• Familiarity with API integrations for data exchange between marketing tools.

• Exposure to advanced campaign setup features, such as personalization and dynamic content.

• Understanding of compliance and regulatory considerations in marketing.

• Continuous learning and staying updated on industry trends in marketing technology.

• Experience with project management tools for coordination and tracking.

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