Am - digital marketing

3 weeks ago

Bengaluru, India Swiggy Full time
Ways of Working - Hybrid - Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.
About Swiggy
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
About this role:
This position will be a part of the Growth Marketing vertical at Swiggy. The Growth team at Swiggy is a horizontal team that cuts across all existing and upcoming Swiggy verticals (Food, Instamart, Dineout & etc.) and is primarily responsible for traffic, acquisition, and reactivation of users to the platform.
Required Skill-set:
Self-driven and a strong bias for action, fitment in startup culture
Excellent analytical, communication, collaboration, and stakeholder management skills
In-depth knowledge of the Paid Marketing ecosystem (especially Google & Meta), attribution models, and segmentation/personalization on external communication channels.
Expertise in Google, Meta, Programmatic, etc. marketing channels.
Develop and execute comprehensive Google Ads strategies that align with our business objectives and target audience profiles.
Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies.
Configure various campaign types, including Search, Display, Video, Shopping, and Remarketing, with a focus on advanced settings and segmentation.
2+ years of experience with a B2 C consumer tech/e-commerce platform, preferably in a growth or digital marketing role
Responsibilities:
Strategizing, planning, and executing Digital Marketing/ Performance Marketing activities across business verticals.
Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through Apps Flyer and other tools to optimize media budgets and deliver media efficiency.
Maintain up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices.
Identify and capitalize on emerging opportunities and deploy advanced techniques to enhance Quality Scores through improving ad relevance, landing page quality, and other optimization strategies.
Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc
Optimizing creatives and ad sets across platforms to drive high efficiency.
Reporting campaign results along with funnel trends and projections.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.

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