Communications Lead

6 days ago


Bangalore, India OGS Full time

About us: We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. A full-time graduate degree (Mandatory) ~4 to 6 years of relevant experience in managing programmatic campaigns for large clients. ~ Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. ~ Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics ~ Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. ~ Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.


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