Junior Content Marketer

4 weeks ago

Chennai, India The Quad Full time

Reporting to - Marketing Leader

You will be an individual contributor working with an internal team and external consultants hired for specific areas of expertise.

Company Introduction

As a fast-growing company in the fitness/wellness space, we have expanded our virtual presence 8x since the pandemic began. After rebuilding our in-person services in 2021, we’ve seen a steady increase in revenue. Headquartered in Chennai, we specialise in strength training, both outdoors and virtual fitness. Our mission is to make fitness a keystone habit for everyone. Evolving from a 2-person team training ~100 clients in 2011, we now boast a 40+ member superstar team, who've helped a community of over 8000 people transform how they look, feel and function in their daily lives.

Role Introduction

  • We want to build a superstar marketing team that will drive all our lead generation and brand reach activities to elevate everything we do to the next level.
  • The role of the Junior Content Marketer inside The Quad will be instrumental in the explosion of our brand’s reach with Indians around the world who are looking for high-quality, expert guidance in their fitness journeys.
  • We're looking for someone who will help us create content that makes for a strong foundation for our inbound marketing strategy, has solid project management skills and can keep up with the dynamic social media environment.
  • We want a storyteller who believes in The Quad's vision to help people build stronger lives, take our message to people around the world and show them what it means to build a sustainable fitness journey

Junior Content Marketer | Roles and responsibilities

Shoots for SM platforms

  • Coordinate and organise shoots
  • Ensure timelines are followed to receive the final files
  • Liaise with the videography team to organise shoots, communicate briefs and handle the process end-to-end
  • Organise the footage bank

Content creation for SM platforms

  • Learn the brand voice and follow the same on social media
  • Go to the different centres to gather footage
  • Be a liaison and coordinate with the content team to gather social media content promptly.
  • Create reels that have solid anchors, hooks and neat edits
  • Create posts, stories and other social media creatives on Canva and post them promptly
  • Write captions for the posts and reels that are engaging and according to the brand language.
  • Assist in writing scripts for social content
  • Stay up-to-date with social media trends
  • Assist in setting up the YouTube channel

Email marketing

  • Assist in email campaign content creation
  • Come up with engaging email subject lines (based on research)
  • Work on content for DRIP campaigns

Response management

  • Respond to DMs and comments promptly.

Data

  • Track Instagram and other social media platforms’ data on time.
  • Track email campaign data on time

This role can grow into a Content Marketer position by working directly with various external resources and potentially building a team under you as the brand grows.

Expectations

  • Bachelor’s degree in Marketing or Visual Communication
  • At least 2 years of content creation and writing experience for brands
  • Stellar communication and interpersonal skills to coordinate with internal and external resources
  • Comfortable shooting content and editing reels that communicate the brand’s message. In other words, have a content-creator mindset
  • Able to travel to the different centres in Chennai to gather content
  • Has experience writing brand-style post captions, video scripts and emails
  • Can work comfortably on Canva and other design platforms
  • Is accountable and has top-notch organisation skills, with an eye for detail
  • Experience using CRM tools like Zoho Social, Hubspot or Hootsuite
  • High skill with Google Sheets, Slides, and Docs.

Why should you work at The Quad?

  • A balanced, respectful work culture that respects your life outside of work
  • Industry-standard salaries and a great vacation policy
  • Free memberships, of course, to train with the best fitness coaches in the country who’ve transformed thousands of lives
  • The chance to positively impact people's health every single day

What is The Quad?

  • The Quad is a new-age fitness company based out of the city of Chennai, and pioneered strength training, outdoor fitness and functional training in India. Our goal is to help folks live stronger lives inside out. We do this by helping people train for strength, endurance, speed and mobility and guiding them towards living their best life.
  • Established in 2011, The Quad has grown from a two-person team training ~100 clients to a 40+ member superstar team that has helped a community of over 8,000 people transform the way they look, feel, and function in their daily lives.
  • While The Quad is the most sought-after fitness experience in Chennai, we have expanded our services to offer a more holistic range of experiences for you and your family, near and far.
  • Our mission is to build respectable careers in the fitness industry and reach as many people as possible with the highest quality of skill and knowledge. We are a 13-year-young, high-energy, lean dream team in the fitness and wellness industry that is raring to go(r)o(w)
  • We are a team of 40+ people who are constantly pushing the boundaries of what it means to be a professional organisation in the Indian fitness landscape.

Talk to us if this excites you

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