Gym and fitness team leader

6 days ago


Bangalore, India Curefit Full time
About Cult: Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

We’re hiring a Revenue Lead – Cross-sell to unlock the full potential of our fitness products business by driving deeper penetration, awareness, and consideration among Cult.fit’s gym user base.

This is a strategic and execution-focused role at the intersection of commerce, brand, and consumer behavior. You will define the end-state vision for product cross-sell, craft the roadmap, and lead execution across multiple touchpoints—gyms, app, CRM, and performance marketing. You’ll also play a key role in shaping the brand communication strategy for our product categories and building targeted awareness campaigns.

You’ll lead a lean team, collaborate cross-functionally across operations, marketing, and product, and bring a strong data-first mindset to track performance, optimize levers, and guide decision-making.

Own the Strategy- Define the long-term vision for product penetration and category growth among gym users. Drive Growth- Lead execution across Cult.fit’s ecosystem: fitness centers, app, CRM, and paid channels. Track performance metrics and iterate based on what works.
● Build Awareness & Brand Consideration- Design and deploy targeted campaigns to improve category awareness and brand salience within the gym user base. Partner with brand marketing to align messaging across digital and physical touchpoints. Collaborate & Influence- Work with Gym Operations to activate physical spaces and train teams for in-gym discovery. Lead the Team- Manage and mentor a team of 2–4 cross-sell and growth specialists. Create clarity, accountability, and high performance across workstreams.

6–10 years of experience in growth, business, or category roles in a consumer-facing business.
● Strong grasp of performance marketing, CRM, and BTL activations.
● Experience in brand communication, awareness campaigns, and messaging strategy.
● Highly data-oriented with experience in campaign analytics, funnel tracking, and performance dashboards.
● Strong cross-functional leadership and stakeholder management capabilities.


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