Creative Director, Branded Content
3 days ago
Oversee the quality, creativity and consistency of all visual deliverables across game and marketing projects
Collaborate with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements
Develop concept art and visual direction for new game features, titles and marketing assets
Define and maintain a cohesive visual identity across games
Align the game’s art style with core casino mechanics and player psychology
Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction
Direct the design of promotional assets- Ad creatives, videos and store visuals- that align with social casino trends and boost user acquisition
Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals
Manage the art production pipeline, setting clear processes, guidelines and timelines
Estimate and prioritize tasks to ensure on-time delivery without compromising quality
Mentor, train and inspire the Art Team to continuously elevate their skills and performance
Facilitate strong collaboration with development, product and marketing teams
Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant
Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization
Required Skills & Experience:
~15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content
~ A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles
~ Proven experience in UI design, graphic design and visual storytelling for games
~ Strong leadership skills with a track record of managing and growing creative teams
~ Mastery of Adobe Creative Suite and other industry-standard art tools
~ Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners
~ Experience working on casino games, in either social or real-money formats
~ Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies
~ Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives
~ Ability to thrive in a fast-paced , multi-project environment and consistently meet tight deadlines
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