Communications Manager Brand and Content

About Us At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies. Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fuelled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more. We believe in honoring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally. As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress. About Marketing Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth. For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance. Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging. Customer Centricity: Placing the customer at the heart of all marketing efforts. Brand Stewardship: Custodian of Employer Branding. Marketing with purpose, not noise: Supporting business growth with value driven communication. The Brand Marketing function within Tally strives to: Tell the Tally Story Simply and Powerfully Marketing with purpose, not noise Brand Communication Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers, partner ecosystem and people initiatives. As a part of the Brand Communications team, you’ll be stepping into a dynamic environment where innovation and creativity meets strategy. You'll play a key role in driving the outward-facing aspects of long-term strategic initiatives, engaging with diverse stakeholders, and applying your expertise to shape the future of our brand. It's an opportunity to contribute to a vibrant, growth-oriented culture that values your unique insights and creative thinking. Role: Manager - Brand and Communication Relevant Experience: 5 to 7 Years You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360° integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. Track campaign performance and leverage insights to continuously refine brand and communication strategies. Experience You Should Bring Strong storytelling, creative thinking, copywriting, and content development ability. Candidate should have worked on creative campaigns end to end. Excellent project management and cross-functional collaboration skills. Deep understanding of brand identity, positioning, and multi-channel campaigns. Proficiency in digital marketing and media planning is a plus. Brownie points if you’ve mastered AI beyond copy writing and basic image generation. Brand Strategy & Messaging Develop and implement brand communication strategies aligned with overall brand goals. Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees). Lead the planning and execution of 360° marketing campaigns, including ATL, BTL, digital, and social. Work closely with creative, media, and social agencies to execute campaigns on time and within budget. Define campaign KPIs, track performance, and optimize based on insights. Digital & Social Communication Oversee social media and online content to maintain brand voice and engagement. Collaborate with the digital team to align brand campaigns with online initiatives. Internal Communication Partner with HR and leadership to drive internal brand engagement. Craft employee communication during launches, initiatives, or cultural programs. Track and analyze communication metrics across touchpoints. Leverage consumer insights and brand health studies to refine strategies.