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Social Media Strategist

1 week ago

delhi, India SIP Abacus New Zealand Full time
Job Title: Social Media Strategist & Content Creator (Viral Marketing)
If you instantly get the ‘very demure, very mindful’ reference, we need to talk.
At SIP Abacus New Zealand & Australia, we’re on the lookout for a Social Media Strategist + Content Creator to bring their A-game. If you live for good memes and guerrilla marketing (and lowkey wanna be besties with Prime Video’s SMM), this one’s for you. Oh, and if you’ve got a hang of academic marketing, it’s a huge plus.
This is a remote position.
What You’ll Do:
Create, schedule, and roll out social content calendars.
Coordinate with the CCO to pitch and execute guerrilla-style campaigns that get folks talking & build awareness.
Churn out scroll-stopping UGC & EGC video content, challenges, interviews, trivia, content episode series, and more (that means you’ll be facing the camera in some of the content).
Binge on pop culture—to feed the creative strategies you’ll develop.
Develop and execute viral marketing + meme marketing + moment marketing strategies across socials.
Manage SIP Abacus New Zealand’s brand voice and tone across socials (think Instagram, TikTok, Facebook, LinkedIn, and YouTube).
Leverage social listening tools to spot key themes & topics—to amp up brand efforts.
Monitor and analyze social insights & metrics to tweak campaigns and boost performance.
What You’ve Got:
Some Kim K energy aka 3-4 years of experience owning social content.
Experience in graphic designing tools like Adobe Creative Suite & other video editing software.
You love team ideation sessions (aka solid interpersonal + collab skills).
Experience in SMM tools (think Khoros, Sprinklr) + project management tools.
You’re obsessed with moment marketing and viral marketing.
You’re fully comfy in front of the camera (Did we mention this? Because it’s a must ).
A knack for social ads and analytics platforms.
Know the difference between a good meme and a bad meme... and how to use them both .
Portfolio, Please
Got stuff you wanna show off? Hit us up with your portfolio that includes relevant campaigns & viral social content (videos, preferably).