General Manager Marketing

7 hours ago

bangalore, India CAREER141 Full time

COMPANY : Leading Multinational Apparel Manufacturer

POSITION : General Manager – Marketing

LOCATION : Bangladesh

SALARY : Net USD 6,000 - 8,000 + Benefits


OVERVIEW :

Our client, is a leading apparel manufacturer seeking a highly experienced and strategic General Manager Marketing to drive the overall marketing and business development strategy of the apparel division, with a strong focus on building new customer relationships, expanding into new markets, and growing product portfolios such as jackets, outerwear, and lifestyle apparel . Exposure to working with global brands such as Patagonia, Uniqlo, Carhartt or similar premium brands will be a strong advantage.


RESPONSIBILITIES :

  • Develop and execute strategic marketing plans aligned with the company’s growth objectives in the apparel sector.
  • Identify and pursue new business opportunities, including international markets, to diversify the customer base.
  • Build and strengthen long-term partnerships with global apparel brands, retailers, and sourcing offices.
  • Lead product development and innovation strategies with emphasis on jackets, outerwear, and performance wear.
  • Analyze market trends, customer requirements, and competitor activities to ensure competitive positioning.
  • Collaborate with design, merchandising, and production teams to align marketing initiatives with product capabilities.
  • Negotiate contracts, pricing, and terms with buyers and sourcing partners.
  • Drive brand-building initiatives and position the company as a trusted apparel manufacturing partner for leading global brands.
  • Ensure strong business pipeline through proactive customer engagement and relationship management.
  • Lead, mentor, and develop the marketing/business development team to achieve set targets.


PRE-REQUISITES :

  • Bachelor’s Degree in Marketing, Business Administration, or related field (MBA preferred).
  • Minimum 12–15 years of marketing/business development experience in the apparel industry, with at least 5 years in a senior leadership role.
  • Proven track record in new business development and international customer acquisition .
  • Strong product knowledge in jackets, outerwear, and lifestyle apparel categories.
  • Exposure to working with international brands such as Patagonia, Uniqlo, Carhartt or similar retailers will be a significant advantage.

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