Social Media Manager

5 days ago


uttar pradesh, India Peopledeck Full time
Job Title - 1 : Sr. Executive/Executive - Social Media and PR
We are seeking a dynamic and skilled Sr. Executive/Executive - Social Media and PR to enhance the online presence and engagement of an individual focused on public initiatives. This role requires a creative strategist who can develop engaging content, implement effective social media strategies, and manage public relations efforts to increase viewership and public interest in key topics.
Responsibilities :
- Create and implement comprehensive social media strategies to grow online presence and audience engagement.
- Analyze and report on social media performance metrics to assess the effectiveness of campaigns and make data-driven adjustments.
- Stay informed about updates to algorithms across all social media platforms.
- Keep up to date on current affairs and trends.
- Produce high-quality, compelling content, including posts, graphics, videos, and articles that resonate with the target audience.
- Collaborate with the individual to ensure content aligns with their messaging and brand.
- Actively engage with followers, respond to inquiries, and manage online communities to foster positive relationships and encourage dialogue.
- Monitor social media trends and adapt strategies to leverage current events and relevant discussions.
- Develop and maintain relationships with media representatives and influencers to secure coverage and increase visibility.
- Draft press releases, statements, and other communication materials that reflect the individual’s values and initiatives.
- Monitor public sentiment and address any negative press or social media backlash effectively and professionally.
- Develop crisis communication strategies as needed.
Qualifications :
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- Proven experience managing social media platforms for public figures or organizations.
- Strong writing, editing, and communication skills, with the ability to craft messages that resonate with diverse audiences.
- Familiarity with social media analytics tools and PR measurement techniques.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Strong interpersonal skills and the ability to maintain professionalism under pressure.
Job Title - 2 : Sr. Executive/Executive - Social Media & Designing
We are looking for a talented and driven Sr. Executive/Executive - Social Media & Designing to oversee and enhance the online presence. This role focuses on creating and implementing strategic social media plans while developing graphics and content to increase viewership across key platforms, including Facebook, X (formerly Twitter), Instagram, and YouTube.
Responsibilities :
- Develop and implement comprehensive social media strategies to enhance visibility and engagement across Facebook, X, Instagram, and YouTube.
- Identify target audiences and tailor content to meet their interests and needs, ensuring alignment with messaging.
- Create compelling and engaging content for each platform, including written posts, videos, and graphics that effectively communicate key messages.
- Design eye-catching graphics, flyers, and promotional materials that support campaigns and initiatives, utilizing tools like Adobe Creative Suite, Illustrator, etc.
- Actively manage and respond to comments, messages, and inquiries across social media platforms to foster positive relationships and build a supportive community.
- Monitor current events and trends to inform timely and relevant content creation.
- Assist in planning and executing online campaigns that promote key initiatives, events, and messages.
- Analyze campaign performance metrics and provide insights for ongoing strategy improvement.
Qualifications :
- Bachelor’s degree in Communications, Marketing, Graphic Design, or a related field.
- Proven experience managing social media accounts, particularly for organizations or campaigns.
- Strong graphic design skills with a portfolio showcasing visual work.
- Proficiency in design software (e.g., Adobe Photoshop, Illustrator, Premiere Pro) and social media management tools.
- Excellent writing, editing, and communication skills, with the ability to convey complex ideas clearly and persuasively.
Preferred Skills:
- Experience in advocacy or community engagement.
- Knowledge of current events and trends.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
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