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Social Media Executive

2 months ago

delhi, India The Economic Times Full time
About the Company
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, What shot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level
About the Business Unit
ET is India’s largest and most respected business, markets and personal finance news platform.
We inform and actively engage business leaders, investors and entrepreneurs in driving
economic growth and opportunity. We bring you the latest, in-depth coverage of the economy,
stock markets, business developments and personal finance changes everyday. ET is India’s
No.1 Business News Destination with the highest number of loyal business news readers.
About the Role
The role of the Social Media Executive will primarily be to collaborate and create a social media strategy aimed at increasing engagement on social media, as well as increase web traffic to Economic times website. The role will involve identifying trending stories as well as tracking our own website, and publishing them across social media.
Job Title: Social Media Executive
Location: NOIDA
DOMAIN: Social Media
EXPERIENCE: 0-2 years
Work Responsibilities
Plan, create and implement social media campaigns for news and company events (Award Shows, Forums, etc.)
Live posting on big ticket events such as Elections, Budget, Republic Day, etc.
Publishing across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn, WhatsApp etc.
Identify insights and social media trends through data analytics
Collaborate with copywriters/stakeholders/reporters
Monitor, engage and grow followership
Monitor brand communication, engagement, web traffic of social media campaigns
Monitor and analyze competitors, assimilate best practices
Innovate upon social media strategies and track performance of initiatives
Skills & Expertise
Good English Grammar is a must
Basic knowledge of Social Media Platforms, and an existing FB profile
Ability to track and analyze data from various social media platforms is a plus
Basic knowledge of design tools like Canva, Photoshop is a plus
Eligibility
Freshers to 2 years of experience can apply
Graduation required (Minimum)
Any specialization/experience in Online Marketing, Social Media Marketing will be preferred
Any experience in handling social media pages will be pr