Content Author/Writer

Job Title: Medical Content Writer (MBBS Mandatory) Primary Skills: Content Strategy & Execution, SEO & Digital Marketing Integration

Experience: 2+ Years

(This role is for the Business Unit of ValueMomentum - WhiteCoats)

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

We are looking for a dynamic and experienced Medical Content Head (MBBS) who can lead our content strategy with deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing . This role demands both strategic thinking and hands-on execution to create content that enhances doctors' digital presence and builds patient trust across platforms.

Content Strategy & Execution

Lead the planning and development of SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.

Align content with platform goals for doctor branding, patient engagement, and lead generation.

SEO & Digital Marketing Integration

Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.

Create content that drives traffic, ranks high on search engines, and converts into action.

Creative & Design Alignment

Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).

Ensure consistency in medical illustrations, creatives, and social posts with content objectives.

Keep pulse on patient behavior, disease trends, treatment queries, and doctor marketing needs.

Work closely with customer-facing teams to translate doctor expectations into digital content solutions.

Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.

MBBS (Mandatory) with strong flair for medical writing and marketing

~3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing

~ Proven ability to create impactful SEO and performance-driven content

~ Understanding of Google algorithms, SEM tools, and keyword planning

~ Familiarity with CMS, Canva/Figma, and analytics tools is a plus

~ Experience in customer-facing roles or handling doctor/healthcare professional relationships

Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space

Opportunity to build scalable content systems that shape digital healthcare narratives

Compensation - Competitive compensation package comparable to the best in the industry.

Career Growth - Career development, comprehensive training & certification programs, and fast track growth for high potential associates.

Comprehensive health benefits and life insurance.

ValueMomentum, headquartered in New Jersey, USA, is the largest standalone provider of IT services and solutions to insurers and financial services firms. Our industry focus, technological expertise backed by R&D, and customer-first approach uniquely position us to deliver the value we promise and drive momentum for our customers' initiatives. As one of North America's top 10 insurance-focused IT services firms, leading insurance and financial services companies trust ValueMomentum with their digital, data, core, and IT transformation initiatives.

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