Content writer

2 days ago


Thane, India Livlong 365 Full time

Content Writer – Insurance, Health & Wellness (3–4 Years Experience)Summary: We’re looking for a talented and detail-oriented Content Writer with strong experience in insurance-focused content and D2 C health & wellness communication. If you understand the nuances of insurance products, can simplify complex topics, and can create compelling consumer-first content; this role is for you.Key Responsibilities- Create clear, accurate, and engaging content for insurance products (GMC, Fire, Marine, Workmen Compensation, SME packages, etc.).- Write product explainers, brochures, website pages, FAQs, claim-process guides, policy comparison content, endorsement notes, etc.- Work closely with product, underwriting, and sales teams to ensure content accuracy and compliance.- Develop B2 B content for corporate decision-makers and SMEs.- Draft D2 C-focused communication for wellness campaigns, preventive care programs, seasonal health initiatives, and awareness drives.- Create campaign messaging for social media, in-app notifications, emailers, landing pages, and digital ads.- Build storytelling-driven content for lifestyle and healthcare engagement.Required Qualifications & Experience- 3–4 years of professional content writing experience.- Prior experience writing insurance-related content (life, general, or health insurance).- Ability to write both B2 B (corporate, enterprise, SME) and D2 C consumer-facing content.- Strong understanding of insurance terms, compliance-related communication, and product documentation.- Excellent command of English with strong grammar, structure, and clarity.- Experience writing for digital platforms—website, social media, emailers, blogs, landing pages.- Understanding of healthcare, preventive care, wellness, or lifestyle content is a strong plus.- Ability to work in fast-paced environments with tight deadlines.- Graduation in English, Journalism, Mass Communication, Marketing, or related fields (preferred, not mandatory).


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