Senior Marketing Manager
4 weeks ago
About Prospecta
Founded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia, Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software company. Our flagship product, MDO (Master Data Online), is an enterprise Master Data Management (MDM) platform that facilitates comprehensive data management processes—from creating accurate, compliant, and relevant master data to efficient data disposal. We have established robust processes in asset-intensive industries such as Energy and Utilities, Oil and Gas, Mining, Infrastructure, and Manufacturing.
Culture at Prospecta
At Prospecta, our culture is centred around growth and the excitement of embracing new challenges. We have a passionate team that collaborates seamlessly to create value for our customers. Our diverse backgrounds make Prospecta an exhilarating place to work, bringing a rich tapestry of perspectives and ideas.
We strive to foster an environment that is focused on both professional and personal development. Career progression here isn't just about climbing a ladder—it's about experiencing a continuous flow of exciting, meaningful opportunities that enhance personal development and technical mastery, all under the mentorship of exceptional leaders. Our interconnected organizational structure focuses on agility, responsiveness, and achieving tangible outcomes.
If you're someone who thrives in a dynamic environment, enjoys wearing multiple hats, and is willing to go the extra mile to achieve goals, Prospecta is the workplace for you. We courageously push boundaries in everything we do, while sharing a sense of fun and celebrating both small and big wins.
About the Job
Position: Senior Marketing Manager
Location: Noida
Role Summary : We are seeking a highly skilled and creative Senior Marketing Manager with extensive experience in SEO, website management, content creation, event coordination, and digital outreach. The ideal candidate will also have experience working with software related events and will take the lead in managing and developing the company’s social media platforms and online presence. This role is critical for driving brand visibility, generating leads, and ensuring the success of both digital and offline marketing initiatives.
Key Responsibilities
SEO & Website Management:
Oversee the optimization of the company’s website for SEO performance, user experience, and lead generation. Collaborate with web developers and designers to ensure the site is aligned with marketing goals and provides a seamless user journey.
Content Development:
Lead the creation and management of high-quality, engaging content for the website, blog, social media, and other digital platforms. Ensure all content is aligned with brand messaging and optimized for search engines.
Event Coordination:
Plan, coordinate, and execute both virtual and in-person events, with a particular focus on events in the SAP ecosystem. Work closely with the sales and product teams to align event goals with business objectives. Handle end-to-end event logistics, including vendor management, speaker coordination, and post-event follow-ups.
Digital Outreach & Lead Generation:
Develop and implement digital marketing strategies (email campaigns, paid ads, social media campaigns) to increase lead generation. Monitor performance and optimize campaigns to ensure maximum ROI.
Social Media Management:
Manage and grow the company’s social media presence across platforms (LinkedIn, Twitter, Facebook, Instagram, etc.). Develop and implement social media strategies that align with broader marketing goals, increasing engagement, followers, and brand recognition.
Analytics & Reporting:
Track, measure, and report on the effectiveness of all marketing campaigns, website traffic, lead generation efforts, and event success. Use analytics tools (Google Analytics, social media insights, etc.) to provide actionable insights and optimize future campaigns.
Team Collaboration:
Work closely with the sales, product, and design teams to ensure cohesive messaging and a unified approach to marketing efforts. Collaborate with external agencies and vendors when necessary to achieve marketing objectives.
Must have:
- 12 to 15 years of experience in marketing, with a strong focus on SEO, content management, website management and digital marketing.
- Proven experience in event coordination, particularly in SAP-related events or B2B technology sectors.
- Strong understanding of digital outreach strategies for lead generation, including email marketing, social media.
- Has led digital marketing initiatives for enterprise SAAS that is more global - particularly for US and European markets.
- Helped organizing and identifying relevant events.
- Understands B2B domain and the ecosystem.
- Demonstrated ability to manage and grow a company’s social media presence across multiple platforms.
- Excellent project management skills, with the ability to handle multiple tasks, prioritize, and meet deadlines.
- Strong analytical skills, with proficiency in tools like Google Analytics, SEO platforms and social media management tools.
- Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- Master’s degree in marketing, communications, or a related field.
Good to have
- Experience working within the SAP ecosystem or with SAP partners for event coordination and marketing efforts.
- Knowledge of content management systems (CMS), web development best practices, and basic HTML/CSS.
- Expertise in paid media campaigns (Google Ads, LinkedIn Ads) for B2B marketing.
What will you get:
Growth Path:
At Prospecta, your career journey is one of growth and opportunity. Here, depending on your career journey you can either kickstart your career or accelerate your professional development in a dynamic environment. Your success is our priority, and as you demonstrate your abilities and achieve results, you'll have the chance to advance into the leadership role such as Head of Marketing. We're committed to helping you elevate your experience and skillsets, providing you with the tools, support, and opportunities to reach new heights in your career.
Benefits:
- Competitive salary;
- Comprehensive health insurance:
- Generous paid time off;
- Flexible hybrid working model
- Ongoing learning & career development;
- Annual company events and workshops.
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