Admissions & Marketing Manager

Job Description: Admissions & Marketing ManagerLocation: BangaloreInstitution: Bangalore School of Design & Technology (BSDT)Remuneration: Competitive and aligned with industry standardsAbout BSDTBangalore School of Design & Technology (BSDT) is a premier institution committed to fostering creativity and innovation in the field of design. With specialized programs in Interior Design, Graphic Design, UI/UX, and more, we empower students to transform their passion into impactful careers. As we scale to the next phase of growth, we are seeking a high-performing Admissions & Marketing Manager to lead our enrollment and brand-building initiatives.Position OverviewAs the Admissions & Marketing Manager, you will be a key part of the senior leadership team, directly driving student admissions, lead generation, and marketing strategies. You will be responsible for crafting and executing full-funnel admission campaigns — from lead generation to final enrollment — and building strong visibility for BSDT across Bangalore and beyond.This is a hands-on role that demands strategic thinking, leadership, data fluency, and a go-getter attitude.Key Responsibilities· Admissions Strategy & Execution:o Own the full admissions funnel and ensure quarterly intake targets are met.o Convert leads via CRM systems, in-person counselling, and re-engagement campaigns.o Visit schools, host open houses, and represent BSDT at educational events and fairs.· Marketing & Brand Growth:o Develop and execute physical, digital, and social media marketing strategies.o Collaborate with the performance marketing and content team to drive brand awareness and leads.o Work with admission consultants, influencers, and strategic partners.· Team Leadership & Collaboration:o Lead and manage a team of telecallers, counselors, and marketing staff.o Conduct daily huddles, review reports, and drive performance improvements.o Provide strategic input on course positioning, messaging, and outreach efforts.· Reporting & Analytics:o Track key metrics such as Cost Per Lead (CPL), conversion rate, application-to-enrollment ratio.o Analyze trends to optimize campaign strategies and resource allocation.· Brand Representation:o Be the face of BSDT to prospective students, parents, and institutional partners.o Ensure brand voice and communication remain consistent and compelling across channels.Desired Skills & Experience· Minimum 5 years of experience in admissions, marketing, or sales — preferably in the education sector· Strong leadership, team management, and interpersonal communication skills· Hands-on experience with digital marketing tools, CRMs, and lead management workflows· Data-driven mindset with an ability to use numbers to inform decisions· Passion for design, education, and student successEducational Qualifications· Bachelor's degree in Business, Marketing, Education, or related field (required)· MBA in Marketing or relevant specialization (preferred)Other Requirements· Fluency in English; conversational proficiency in Kannada and/or Hindi is a plus· Willingness to travel locally for school visits and recruitment campaigns· Comfortable working 6 days/week during the admissions season (March–July and Dec–Feb)Working Hours & HR Policy· On-Season (March–July, Dec–Feb): Mon–Sat full day.· Off-Season (Aug–Nov): Mon–Sat half day (9:30 AM–1:30 PM)Application ProcessTo apply, send your resume, cover letter, and any relevant portfolio of work to Please mention Admissions & Marketing Manager in the subject line. Shortlisted candidates will be contacted for interviews.BSDT is an equal opportunity employer and values diversity. We encourage candidates from all backgrounds to apply.