Marketing Officer-Sales

2 weeks ago

Delhi, Delhi, India K.R. Mangalam Group of Schools Full time
Position Overview We are seeking a dynamic, strategic, and creative Marketing Head to lead the marketing and brand-building initiatives across the KR Mangalam World Schools network. The role demands a results-driven leader who can blend traditional school marketing with modern digital strategies, drive admissions growth, strengthen brand visibility, and engage parents, students, and the wider community effectively.

Develop and execute the overall marketing and brand strategy for KR Mangalam World Schools across multiple campuses.

Drive student admissions growth through innovative campaigns, parent engagement initiatives, and community outreach.

Position KR Mangalam World Schools as a leading brand in K-12 education in Delhi NCR and other expansion cities.

Brand & Communications

Maintain consistent brand messaging across all campuses, ensuring alignment with the group's vision and values.

Build thought-leadership campaigns highlighting academic excellence, extracurricular achievements, and student success stories.

Digital & Performance Marketing

Lead digital campaigns (SEO, SEM, PPC, social media, influencer tie-ups) focused on generating high-quality leads for admissions.

Manage the schools' website, ensuring it remains updated, user-friendly, and aligned with parent needs.

Admissions & Outreach

Design and execute admissions marketing campaigns (online and offline) to meet enrolment targets.

Build relationships with feeder schools, parent communities, and education consultants.

Events & Community Engagement

Strengthen alumni engagement and leverage success stories for brand-building.

Market Intelligence & Analytics

Conduct competitor benchmarking and parent surveys to refine positioning and offerings.

Leverage data-driven strategies to enhance lead generation, parent satisfaction, and brand loyalty.

Qualifications & Experience-

~ Master's degree in marketing, Business Administration, or related field.

~10+ years of progressive experience in marketing, preferably in education, premium services, or consumer sectors.

~ Proven track record in digital marketing, brand management, and lead-generation campaigns.

~ Strategic thinker with creative execution abilities.

Data-driven decision-making and strong analytical mindset.

Passion for education and child development.

School Principals, Admissions Teams, Digital Agencies, and Vendors

Compensation

Competitive salary aligned with industry benchmarks.

Performance-based incentives linked to admissions growth and brand visibility metrics.

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