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Adobe experience

2 weeks ago

Pune, Maharashtra, India Concord Full time
Job Description: We are seeking an experienced Senior Adobe Campaign Classic Developer to join our team. The ideal candidate will have a strong background in email development and campaign management, with a focus on Adobe Campaign Classic.
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Key Responsibilities:
Design, develop, and implement complex marketing campaigns using Adobe Campaign Classic.
Create and manage responsive email templates, workflows, and automated campaigns.
Collaborate with cross-functional teams to gather campaign requirements and objectives.
Conduct A/B testing and analyze campaign performance metrics to optimize results.
Troubleshoot and resolve issues related to email delivery, campaign execution, and system integrations.
Ensure compliance with email marketing best practices and data privacy regulations.
Mentor junior team members and provide guidance on best practices in campaign development.
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Required Skills:
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Proficiency in Adobe Campaign Classic, including advanced campaign setup, workflow design, and reporting.
Strong experience in HTML, CSS, and Java Script for email development.
In-depth knowledge of email marketing best practices, including deliverability and engagement strategies.
Familiarity with data management, segmentation, and targeting within Adobe Campaign.
Excellent analytical skills to assess campaign performance and make data-driven decisions.
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Preferred Qualifications:
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Certification in Adobe Campaign Classic Development is a significant advantage.
Experience with CRM systems and integration with Adobe Campaign.
Strong communication skills and the ability to work collaboratively in a team environment.