Marketing Science Partner
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Job description
- Marketing Science Partner, India Responsibilities
- Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing learning agendas . The best practices and learning agendas will highlights how a client can improve business outcomes
- Work with advertising and industry bodies to create best in class measurement solutions
- Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
- Support client engagement with third party vendors responsible for setting up and conducting measurement studies
- Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the learning agenda
- Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
- Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to a general audience
- Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
- Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools )
- Minimum Qualifications
- Bachelor s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
- Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
- Experience analyzing and manipulating data sets to understand patterns and provide insights
- Experience leading at an industry level and with clients
- Ability to communicate technical content to general audience.
- Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
- Experience with digital advertising measurement methods and technologies
- Proven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a must
- Experience with field experiments, experimental design, survey sampling, and/or panel data
- Preferred Qualifications
- Advanced degree in a quantitative field or an MBA
- Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. .
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