Nua | Senior Analyst
4 weeks ago
About Nua
Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalised solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalised customer experience. With a growing community of over 10 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.
Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.
Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office.
If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.
About the Role:
At Nua, we obsess over our customers. As the custodian of the loyal Nua customer, you will define and execute all customer retention activities. You will own the entire post-purchase customer journey, grow Nua’s subscriber base and their lifetime value, and define ways to better retain and engage customers.
This is an opportunity to reshape the way women buy and engage with D2C brands in India. You will be reporting directly to the Head of Retention / Head of D2C Channel and will partner with several teams, including Product/Tech, Category, Operations, Customer Experience, to build retention capabilities (e.g., marketing/communications, payments, UI/UX, customer delight, etc). You will also manage the operational aspects of retention, including day-to-day troubleshooting and issue resolution. You will have access to senior-level discussions and be expected to deliver high quality results for the firm.
Nua isn’t your typical workplace - an open work atmosphere, a lean team structure, and strong believers of “no idea is a bad idea”, are what define us. You will get to work in a fun environment with great work ethics, unbelievable growth and recognition and uncompromising work-life balance. And beyond all, an opportunity to solve real problems.
Key Responsibilities
- Grow customer retention rate and LTV
- Develop the customer retention and loyalty strategy for Nua
- Lead and execute the retention marketing plan
- Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
- Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings
- Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
- Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention capabilities (e.g., marketing/communications, UI/UX, payments, customer support, etc)
What we look for
- 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms
- 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
- MBA from a tier-I institute
- Strong program management skills - ability to interact and influence multiple partners and internal/external stakeholders
- A great passion for consumers and consumer experiences, with a dependable ability to utilise consumer research and data to drive actionable insights
- Ability to multitask and be able to handle multiple competing priorities
- A keen sense of ownership, speedy execution and resourcefulness
- Ability to work effectively and independently in a fast-paced environment with tight deadlines
- Excellent written and oral communication skills
Preferred Qualifications
Bachelor’s / Master’s Degree in Computer Science or Engineering or related Field
What’s in it for you
- An opportunity to work in one of India’s most innovative digital, direct-to-consumer brands
- Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
- Steep learning curve with exposure to wider marketing and community management teams functions
- A performance-based environment with no limits to career growth and personal development
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