Senior Graphic Designer

1 week ago


Hyderabad, India Macaw Digital Full time

Designation: Art Director / Senior Graphic Designer Experience: 8–10 years Immediate (within 15–20 days) Creative Assignment (case-based, 24-hour turnaround with analysis and proposed approach) # We are looking for an  Art Director / Senior Graphic Designer who blends creativity with strategic thinking to produce world-class visual communication for  B2B brands . You’ll be responsible for defining the creative direction across digital channels—transforming complex industrial, engineering, and technology concepts into visually compelling stories that drive business outcomes. This role is ideal for a designer who has worked with  international B2B clients , understands  brand systems, lead-generation design, and campaign performance , and is comfortable working in a fast-paced, collaborative agency environment. Design & Creative Direction Lead the design and visual development for  B2B marketing campaigns , including social media, landing pages, brochures, whitepapers, digital ads, and videos. Conceptualize and execute creative strategies that simplify and elevate  technical and industrial narratives for global audiences. Develop  high-conversion digital assets optimized for performance across platforms (LinkedIn, email, website, paid ads, etc.). Oversee brand consistency, ensuring all designs align with client strategy, tone, and objectives. Provide direction and feedback to junior designers to maintain high creative standards. Collaborate with content strategists, marketers, and developers to align creative output with messaging and functionality. Manage multiple design projects simultaneously, maintaining quality and on-time delivery. Optimization & Brand Systems Create and maintain  visual identity systems and design guidelines for each client. Ensure all digital outputs are responsive and optimized for various devices and screen sizes. Leverage analytics and performance data to refine creative strategies and improve engagement metrics. Stay ahead of  global B2B design trends and innovations in digital storytelling, data visualization, and motion design. Explore and implement  AI-driven design tools to enhance efficiency and creative output. Experiment with new design formats and animation techniques to strengthen client narratives. Bachelor’s degree in Graphic Design, Visual Communication, or related field. ~8+ years of hands-on design experience in a  digital-first or B2B marketing environment . ~ Proven portfolio showcasing strong command over  corporate, industrial, or technology brand design . ~ Expertise in  Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and familiarity with Figma or XD. ~ Solid understanding of  UX/UI principles and web design best practices. ~


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