Digital marketing- finance

5 hours ago


Ahmedabad, India InvestMentor Securities Limited Full time
Job Title: Digital Marketing Specialist – Finance
About Us: Investmentor Securities Limited is a leading stock brokerage firm dedicated to empowering investors with cutting-edge trading platforms, expert market insights, and personalized financial solutions. As we continue to grow and innovate in the financial services sector, we are seeking a dynamic and knowledgeable Digital Marketing Specialist to join our team and drive our online presence to new heights. If you have a strong background in digital marketing with expertise in the finance sector, particularly stock trading and brokerage services, we want to hear from you

Position Overview: As a Digital Marketing Specialist with a focus on finance, you will be responsible for developing, implementing, and optimizing marketing strategies to drive customer acquisition, engagement, and retention within the competitive stock brokerage landscape. You will leverage your digital marketing skills and in-depth knowledge of financial products and services to create compelling campaigns across various online channels, ensuring that Investmentor Securities Limited stands out in the crowded market of financial services.

Key Responsibilities:

1. Digital Marketing Strategy & Execution:
o Develop and execute comprehensive digital marketing strategies that align with business objectives and enhance brand awareness within the finance sector.
o Identify new opportunities for growth within digital channels, including social media platforms, content marketing, and influencer partnerships.

2. Content Creation & Management:
o Create and oversee the production of high-quality, engaging, and compliant content tailored to the financial services industry (blog posts, whitepapers, webinars, video content, social media posts).
o Optimize content for SEO to improve organic rankings and increase web traffic.

3. Social Media Management:
o Manage social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), and engage with our community to foster brand loyalty and trust.
o Monitor industry trends and create social content that resonates with both novice and experienced investors.
o Utilize social media advertising to drive leads, increase website traffic, and raise brand awareness in the finance community.

4. Campaign Management & Analytics:
o Plan and manage digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive high-quality traffic and generate leads.
o Stay current with financial industry trends , regulations, and innovations to maintain competitive advantage.

Qualifications:
o Strong Understanding of the stock market, trading platforms, financial products (stocks, ETFs, options, etc.), and industry terminology.
o Strong writing, editing, and communication skills tailored to a finance-savvy audience.

What We Offer:
• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and innovative financial services environment.
• Career growth and professional development opportunities.
• Collaborative and supportive team culture.

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