Ecommerce Strategist

The role of E-commerce Head involves strategic growth and leadership. Key areas of focus include revenue, margin, and customer acquisition cost (CAC) targets.

Crafting a holistic growth strategy across direct-to-consumer (D2C), marketplaces, offline, and emerging channels is crucial for success.

Accurate forecasting and inventory management ensure that stock-outs are minimized (< 2%) and ageing stock (< 4%).

A deep understanding of product-market fit is essential for localizing hero SKUs, creating new-product roadmaps, and phasing out low-return-on-investment (ROI) lines.

Collaboration with research and development (R&D) teams is necessary to adapt formulations for regional regulations and sensorial preferences.

A well-orchestrated marketing approach includes performance marketing, influencer marketing, customer relationship management (CRM), public relations (PR), and budget allocation for maximum return on ad spend (ROAS).

Data pipelines and dashboards must be established to track cohorts, repeat rates, marketplace rankings, and other key performance indicators (KPIs) in real-time.

Negotiations with third-party logistics providers (3PLs), payment partners, and duty consultants are required to optimize landed costs and service level agreements (SLAs).

Cross-functional team management, including growth, operations, customer success, retail, and trade teams, is critical for success.

Customer obsession is paramount, and VOC insights should be mined to inform product updates and customer experience enhancements.

Strategic partnerships with wellness chains, tourism boards, and Ayurveda clinics can amplify reach and drive business growth.

Legal and tax compliance, including cosmetics claims, import duties, and GDPR-like mandates, must be ensured.

Regular business reviews should be presented to Global Leadership, highlighting wins, risks, and next bets.

An experimentation culture should be fostered, with A/B testing on funnels, creatives, bundles, and pricing levers.

Disaster-recovery and continuity plans should be put in place for supply, logistics, ads, and key seller accounts.

Benchmarking competition and delivering actionable insights on pricing, share-of-voice, and shelf velocity is essential.

This role serves as the brand's cultural ambassador, embodying its ethos while driving high-performance execution.