ASO Strategist

Ninjacart is a pioneering agri-platform that leverages technology and data to organize the agri-commerce ecosystem. We empower farmers and other players in the ecosystem in ways never done before.

As an ASO Strategist, you will shape our organic strategy, conduct competitor monitoring, industry research, and data analysis to inform our visual communication and design decisions.

Key responsibilities include:

• Growing our apps' organic traffic on Google Play and the App Store
• Managing and optimizing our store presence to improve rankings and maximize install rates
• Monitoring and tracking app install rates using analytics tools
• Optimizing conversion rates for app download pages using content and visual tools
• Performing keyword research in multiple languages
• Writing app descriptions and titles using researched keywords
• Tracking and analyzing keyword rankings
• Developing A/B test ideas and working with the design team to implement them
• Communicating data-heavy test results to internal stakeholders
• Managing the localization of our apps
• Optimizing text assets for all our apps
• Proofreading and editing reports

Requirements include:

• Technical proficiency, including communication with developers
• An analytical mindset with a solid understanding of ASO/SEO KPIs
• Proficiency with ASO tools, including Google Play Console and crawling software
• Strong verbal and written communication skills
• Ability to work within a team and independently

Tools expertise includes experience with Google Webmasters, Google Analytics, Ahrefs, Screamingfrog, Google Play Console, ASO tools, and CMS environments such as WordPress.