Digital Marketing Specialist

1 week ago


Hyderabad, Telangana, India IMarks Full time

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at IMarks. The ideal candidate will have expertise in search engine marketing and a proven track record of success in managing PPC campaigns.

Key Responsibilities

  • Manage and optimize PPC campaigns across multiple platforms, including Google AdWords and Bing.
  • Conduct thorough keyword research and tagging to ensure effective campaign targeting.
  • Develop and implement A/B testing strategies to improve campaign performance.
  • Monitor and analyze campaign metrics to identify areas for improvement.
  • Collaborate with designers to create visually appealing marketing materials.

Requirements

  • Any graduate degree.
  • Excellent analytical skills.
  • Expertise in web 2.0 techniques.
  • Ability to track visitor trends and make data-driven decisions.
  • Strong understanding of market gaps and competitor activities.


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