SEO Specialist

Job Description:

As a leading provider of innovative psychometric solutions, we are seeking an experienced SEO expert to drive organic growth and improve online visibility. The successful candidate will lead all SEO initiatives for our platforms, conducting in-depth keyword research, optimizing website content, and developing targeted strategies to enhance domain authority.

Our ideal candidate possesses a strong understanding of on-page, off-page, and technical SEO, with a proven track record of improving organic rankings and traffic. They will work closely with marketing, content, and web development teams to align SEO efforts with broader business goals.

In this role, you will have the opportunity to work on impactful projects that drive industry advancements, collaborate with a dynamic and inclusive team, and develop your professional skills and knowledge. If you are passionate about search engine optimization and committed to delivering high-quality results, we encourage you to apply for this exciting opportunity.

Key responsibilities include:

• Keyword Research & Strategy: Conduct thorough keyword research to identify high-value opportunities and develop targeted SEO strategies to improve organic search rankings.
• On-Page Optimization: Optimize website content, meta tags, headers, and images to ensure alignment with SEO best practices and improve user experience.
• Off-Page SEO: Build and manage link-building strategies, including outreach, guest posting, and partnerships to enhance domain authority.
• Technical SEO: Perform website audits to identify and fix technical issues such as broken links, crawl errors, site speed, and mobile-friendliness.
• Content Optimization: Collaborate with content creators to develop SEO-friendly content, including blog posts, articles, and landing pages.
• Analytics & Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and provide actionable insights through regular reports.
• Competitor Analysis: Conduct competitive analysis to identify industry trends, benchmark performance, and uncover opportunities for improvement.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective.
• Collaboration: Work closely with marketing, content, and web development teams to align SEO efforts with broader business goals.

Required Skills and Qualifications:

To be successful in this role, you should possess the following skills and qualifications:

• Education: Bachelor's degree in Marketing, Communications, or related field (preferred but not mandatory).
• Experience: 2-3 years of hands-on SEO experience with a proven track record of improving organic rankings and traffic.
• Technical Skills: Proficiency in SEO tools (Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs) and familiarity with CMS platforms (e.g., WordPress).
• Certifications: Google Analytics, Google Ads, or other SEO certifications are a plus.
• Knowledge: Strong understanding of on-page, off-page, and technical SEO, plus basic HTML/CSS knowledge.

Benefits:

We offer exciting opportunities to work on innovative psychometric solutions projects in a dynamic and collaborative environment. You will have the chance to grow professionally, develop your skills, and make a real impact in the industry.

How to Apply:

If you are passionate about search engine optimization and committed to delivering high-quality results, we encourage you to apply for this exciting opportunity. Please submit your application through our website.