Digital Advertising Campaign Manager

1 week ago

Bengaluru, Karnataka, India beBeeProfessional Full time ₹ 5,00,000 - ₹ 8,00,000

Programmatic Advertising Professional

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We are seeking a detail-oriented and results-driven professional with hands-on expertise in programmatic advertising technologies. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on advertising campaigns across various digital channels.

Key Responsibilities:

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  • Manage end-to-end campaign execution from setup to reporting and optimization.
  • Collaborate with internal teams and clients to deliver data-driven insights and ensure campaign goals are met.
  • Monitor campaign delivery and performance daily, implementing optimizations to maximize ROI.
  • Utilize first-party and third-party data segments for precise audience targeting.
  • Troubleshoot campaign issues, including discrepancies and creative approvals.
  • Generate insightful reports analyzing key performance indicators such as CTR, CPA, CPC, CPM, and ROAS.
  • Stay updated on programmatic trends, privacy regulations, and emerging ad tech capabilities.
  • Support in developing testing frameworks for campaign optimization.
  • Ensure campaigns adhere to brand safety, viewability, and fraud prevention standards.
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Requirements:

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  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 1–3 years of experience in programmatic advertising, with direct exposure to StackAdapt & TTD /DV360 DSP (required).
  • Strong understanding of programmatic ecosystems and digital media metrics.
  • Proficiency with tracking and attribution tools (Google Tag Manager, Pixels, UTM).
  • Analytical mindset with advanced Excel/Google Sheets skills; experience with BI tools is a plus.
  • Strong communication skills to liaise with clients, vendors, and internal stakeholders.
  • Ability to manage multiple campaigns and deadlines simultaneously.
  • Familiarity with other DSPs (DV360, The Trade Desk, MediaMath) is an advantage.
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