Marketing Strategist

2 days ago

Noida, Uttar Pradesh, India Shift Boolean Full time
Unlock Your Digital Potential as a Marketing Strategist at Shift Boolean

We are an innovative software development company dedicated to delivering custom solutions that drive business growth. As a results-driven Digital Growth Specialist, you will play a crucial role in scaling our lead generation and enhancing our online presence.

About the Role:

  • Lead Generation Campaigns: Develop and execute data-driven B2B lead-generation campaigns across multiple channels, including Google Ads, LinkedIn Ads, and targeted email marketing.
  • SEO & Content Strategy: Optimize our website's organic search rankings through SEO best practices and collaborate with content creators to produce high-quality blogs, case studies, and landing pages.
  • Analytics & Reporting: Track, measure, and report on campaign performance using tools like Google Analytics and marketing automation platforms.
  • Ad Budget Management: Efficiently allocate and optimize a monthly ad budget to maximize lead quantity and quality.
  • Continuous Optimization: Test new channels, messaging, and creative assets to improve performance over time.

Key Qualifications & Skills:

  • Experience: 2-4 years of hands-on digital marketing experience, preferably in a B2B environment.
  • Technical Skills: Proficiency with Google Ads, LinkedIn Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
  • Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
  • Content Collaboration: Ability to guide and collaborate with content creators for SEO-friendly and conversion-focused materials.
  • Adaptability: Comfortable experimenting with new marketing strategies, staying updated on industry trends, and quickly adapting to feedback.

Performance Metrics & Expectations:

  • Lead Generation: Deliver 30-50 qualified leads/month within a defined ad budget.
  • Cost Efficiency: Maintain a cost-per-lead (CPL) target of ≤ ₹2,000.
  • Conversion & ROI: Continuously improve landing page conversions, click-through rates, and overall campaign ROI.
  • Cross-functional Collaboration: Work closely with sales to ensure warm leads are promptly followed up on, closing the loop between marketing efforts and revenue outcomes.

About Us:

We believe in empowering individuals to transform their ideas into reality. Our team of handpicked professionals specializes in web development, cross-platform application development, cloud services, and more. With a dedicated team of designers, developers, QA specialists, marketers, and advertisers, we work around the clock to create beautiful, efficient, and user-friendly applications that grab users' attention and keep them engaged.

Salary: ₹12 lakhs - ₹18 lakhs per annum, depending on experience.

Benefits:

  • Flexible work timings from 8 AM to 11 PM, 5 days a week.
  • Equal opportunity employer.
  • Work-from-home options available.

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