Digital Marketing Strategist

12 hours ago

Tiruchi, Tamil Nadu, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Programmatic Buying Manager

We are seeking a seasoned professional to lead our programmatic buying efforts.

  • Develop and implement digital marketing strategies for clients, focusing on awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns, optimizing for reach, install, and conversion while linking app analytics platforms.
  • Create ad tags and floodlight tags for tracking campaign conversions, audience activity, and integrating different platforms.
  • Collaborate with internal teams to ensure timely implementation of tracking mechanisms.
  • Perform client account management responsibilities, structuring display, TrueView/video/search campaigns.
  • Monitor accounts daily/monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics to inform optimization strategies.
  • Provide creative support to design teams, generating ideas for copy and graphical ad templates.
  • Communicate with clients/PoCs to synchronize campaign achievements with predefined goals.
  • Generate reports at three stages: before, during, and after campaign auditing, identifying gaps in existing structures and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
Requirements
  • Intermediate-level programmatic buying expertise.
  • Experience working on DV 360.
  • DV 360 certification.
Desirable Skills
  • Intermediate-level Google Campaign Manager skills.
  • Marketing knowledge.

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