Visionary Content Strategist

2 weeks ago

Mumbai, Maharashtra, India beBeeThoughtLeadership Full time ₹ 12,00,000 - ₹ 16,00,000
Drive Thought Leadership and Content Engine

You will build a thought leadership and content engine to drive demand, nurture leads, and strengthen our brand authority.

Key Responsibilities:
  • Thought Leadership & Executive Branding:
    • Develop written and video content for our leadership (LinkedIn posts, POV videos, keynote snippets).
    • Build a consistent executive thought leadership calendar.
  • Content Strategy & Production:
    • Own our content strategy across blog, LinkedIn, gated assets, and campaigns.
    • Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).
    • Manage interns, freelancers, and regional content support.
  • SEO Ownership:
    • Lead SEO strategy for our company (technical + content-driven).
    • Build topical authority through keyword strategy, pillar content, and link building.
    • Ensure SEO efforts are tied to pipeline goals.
  • Video Content Marketing:
    • Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.
    • Work with design/production partners to deliver high-quality video assets.
  • Campaign Support:
    • Collaborate with Demand Gen and ABM teams to create high-converting assets (case studies, whitepapers, reports).
    • Build gated and nurture content that accelerates SQL conversions.
  • KPIs:
    • SEO performance (organic traffic, keyword rankings, citations in AI search).
    • Content-driven pipeline contribution (downloads, MQLs, SQLs).
    • Engagement on our LinkedIn handles (posts, videos, shares).
    • Volume and velocity of asset production.

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