CPV Process Digital and Physical Strategist
6 days ago
PayU is a leading fintech company with operations in 50+ high-growth markets. As a CPV Process Digital and Physical Strategist, you will oversee the process of 'Contact Point Verification' across both digital and physical channels. Your primary goal will be to ensure efficient coordination and maintaining relationships with vendors for PAN India.
Responsibilities:
- Develop and implement marketing strategies to drive qualified traffic for the Contact Point Verification process.
- Collaborate with offline marketing teams to plan and execute campaigns that drive foot traffic to physical locations.
- Implement tracking mechanisms to measure the success of physical CPV efforts.
- Analyze CPV data to identify trends, insights, and opportunities for optimization.
- Prepare regular reports and presentations for management stakeholders, highlighting key performance indicators (KPIs) and recommendations for improvement.
- Ensure compliance with regulatory requirements and company policies related to CPV processes.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in the banking and finance industry, with a focus on performance.
- Familiarity with analytics tools such as Google Analytics.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
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