Senior Communications Specialist
1 month ago
About Ashoka University, a leading institution in the field of social and behavioral change:
The Centre for Social and Behaviour Change (CSBC) is a pioneering Indian behaviour science institution, driving impactful behavioural change measures for people and communities in need. CSBC advances the science and practice of behaviour change, harnessing cross-disciplinary expertise in areas such as nutrition, sanitation, maternal health, family planning, and financial services. The Centre executes this vision through behaviour change programmes, foundational research, and capability building. For more information, please visit our website.
Key Responsibilities:
Corporate Communications and Media:
- Develop a positive image for the Centre by increasing its Share of Voice in key media, targeting both mainstream publications and niche/academic publications.
- Work with a media agency to drive brand-building efforts.
- Collaborate with internal teams, advisors, and sector experts to create high-quality content.
- Lead the media engagement strategy for the Centre by profiling spokespersons in feature pieces, op-eds, industry stories, etc.
- Utilize PR as a tool to build awareness and interest around the practice of Behaviour Science in India.
Dissemination:
- Develop and execute amplification strategies to publicize the Centre's marquee projects widely using events, videos, compendiums, and other channels.
- Collaborate with program managers and leadership team to ensure communication strategies support organizational goals.
Event Management:
- Plan and coordinate logistics for fundraising events, donor receptions, government events, and other special events.
- Manage event timelines, budgets, and resources effectively.
- Coordinate with vendors, sponsors, and stakeholders to ensure seamless execution of events.
- Develop and implement event marketing strategies to maximize attendance and participation.
- Recruit and coordinate volunteers for event support.
- Evaluate event success and provide recommendations for future improvements.
- Ensure compliance with all legal and regulatory requirements related to events.
Branded Content Assets:
- Create remarkable brand assets with superlative design and content for materials such as pitch documents, corporate website, social media handles, newsletters, blog posts, etc.
- Ensure regular updation of these brand assets.
- Implement a robust strategy to drive reach and engagement to enhance the Centre's digital presence.
Qualifications and Skills Required:
- 7-8 years of work experience in a mid-senior communications role.
- A Master's degree in business management.
- Well-versed with digital and social media.
- Should have managed diverse stakeholders.
- Exceptional oral, interpersonal, presentation skills, writing skills, and the ability to effectively interface with senior management.
- Self-reliant, good problem solver, results-oriented, and a passion for innovative communication solutions with a relentless drive for flawless execution.
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