Marketing Manager

1 week ago

Coimbatore, Tamil Nadu, India CHERAN GROUP Full time
About the Company

United Plantations Limited (UPL), a subsidiary of the Cheran Group, is a leading player in the beverage industry. With a strong presence in the market, UPL is poised to launch healthy beverages in select markets across India. This new venture marks UPL's entry into the health and wellness sector, focusing on functional beverages that support gut health and immunity.

Job Summary

We are seeking a highly motivated and experienced Marketing Manager to join our team. As a Marketing Manager, you will play a key role in coordinating with the external branding and marketing agency to ensure the successful execution of marketing campaigns. You will oversee day-to-day communication with the agency, ensuring that all marketing initiatives align with the company's vision and objectives.

Key Responsibilities
  • Serve as the primary liaison between UPL and the external branding and marketing agency.
  • Collaborate with the agency to plan and execute marketing campaigns, ensuring alignment with the brand's objectives.
  • Manage marketing campaign timelines, deliverables, and budgets, ensuring efficient execution.
  • Oversee digital marketing strategies, including social media, SEO, SEM, influencer partnerships, and email campaigns.
  • Develop and implement comprehensive D2C and e-commerce sales strategies.
  • Drive online revenue growth through D2C platforms and marketplaces like Amazon, Flipkart, etc.
  • Collaborate with digital marketing teams to optimize SEO, SEM, paid campaigns, and performance marketing to drive traffic and conversions.
  • Analyze customer data and market trends to refine sales strategies, enhance customer acquisition, and increase retention.
  • Build relationships with e-commerce platforms and manage key accounts to ensure optimal product placement and promotions.
  • Monitor and report key e-commerce metrics, including conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).
Qualifications

MBA in marketing or a related field with 10+ years of experience in which 5+ years of experience in marketing within the FMCG or beverage industry.

Key Competencies required:

  • Proven experience in coordinating with external agencies for marketing campaign execution.
  • Strong project management skills with the ability to manage multiple tasks and deadlines.
  • Knowledge of digital marketing strategies, including social media, SEO, SEM, and influencer marketing.
  • Proven track record of driving growth through online channels.
  • Expertise in using analytics tools to track and improve online sales performance.
  • Excellent communication and organizational skills.
  • Experience working with digital marketing teams to execute sales strategies.
  • Ability to manage multiple e-commerce platforms and navigate the D2C space.
  • Strong leadership, communication, and analytical skills.
  • Experience in a startup environment is a plus.
  • Prior experience in launching new products in a digital-first environment is preferred.
  • Ability to work cross-functionally and manage relationships with both internal and external stakeholders.
  • Experience in managing marketing budgets and performance metrics.

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