Senior Graphic Designer Specialist

22 hours ago

Meerut, Uttar Pradesh, India beBeePackaging Full time ₹ 60,00,000 - ₹ 85,00,000

We are seeking an accomplished Visual Creative to lead our design efforts in graphic design and product packaging.

This role involves designing high-quality visuals for digital and print media, as well as creating impactful packaging designs that reflect the brand's identity and resonate with the target audience.

  • Create compelling and visually stunning graphics for digital platforms, including social media, websites, and email campaigns.
  • Design marketing materials such as brochures, flyers, posters, and other print collateral.
  • Collaborate with the marketing team to develop visual assets that enhance brand messaging and drive engagement.
  • Product Packaging Design:
    • Lead the design process for product packaging, from initial concept through to final production.
    • Develop innovative packaging solutions that are not only visually appealing but also functional and aligned with the brand's identity.
    • Work closely with product managers to understand packaging requirements, such as materials, functionality, and user experience.
    • Create dielines, 3D mockups, and prototypes to visualize packaging concepts.
    • Brand Identity & Visual Consistency:
      • Ensure all designs align with the brand's visual identity and guidelines.
      • Maintain a consistent style and quality across all graphic and packaging materials.
      • Contribute to the ongoing development and refinement of the brand's look and feel.
      • Project Leadership and Collaboration:
        • Oversee and manage multiple design projects simultaneously, ensuring deadlines and quality standards are met.
        • Mentor junior designers and provide feedback to help them develop their skills.
        • Collaborate with cross-functional teams, including product, marketing, and sales, to align design work with broader company goals.
        • Trend Awareness & Innovation:
          • Stay updated on the latest design and packaging trends, technologies, and best practices.
          • Bring fresh and innovative ideas to the team, exploring new design approaches to keep the brand relevant and engaging.
          • Experiment with new techniques and tools to elevate design quality and efficiency.
          • Key Requirements:
            • Bachelor's degree in Graphic Design, Visual Arts, Industrial Design, or a related field.
            • 4+ years of experience in graphic design, with a focus on packaging design. Proven experience in a senior or lead design role is a plus.
            • Proficiency in Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign.
            • Experience in creating packaging designs, including knowledge of dielines, mockups, and production-ready files.
            • Familiarity with 3D modeling and mockup software for packaging (e.g., Cinema 4D, Blender) is a plus.
            • Strong sense of design aesthetics, color theory, typography, and layout.
            • Ability to manage multiple projects, prioritize tasks, and work under tight deadlines.
            • Excellent verbal and written communication skills, with the ability to present design ideas and concepts clearly and effectively.

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