Marketing Strategy Specialist

7 hours ago

Varanasi, Uttar Pradesh, India beBeeDevelopment Full time ₹ 71,23,200 - ₹ 1,21,04,000

Our business is seeking a driven Market Development Strategist

This individual will collaborate with our global teams to research companies, qualify and mature leads, and engage prospects for meetings.

Responsibilities:

  • Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
  • Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness
  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
  • Develop personalized strategies for using email, social media, and other channels to engage prospects and increase engagement rates
  • Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for sales teams to prepare them for prospect and customer meetings
  • Leverage teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
  • Work with cross-functional teams to enrich, cleanse and triage account data
  • Engage with stakeholders to understand business priorities
  • Document activity in CRM systems and report qualitative and quantitative results on a weekly basis

Qualifications:

  • 2-6 years experience in Market Development, Business Development, or similar roles
  • Ability to effectively research, qualify, and react to leads and business opportunities
  • BA/BS or equivalent graduation education.
  • Experience with CRM software, Marketing automation platforms, or similar applications
  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
  • Precise, professional communication style through both written and verbal channels
  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy
  • Proven experience working closely with cross-functional teams
  • Ability to work in a fast-paced international start-up environment

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