Senior Fashion Communications Specialist
5 hours ago
Public Relations Manager – Fashion
Job Description:We are seeking an experienced Public Relations Manager to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience.
This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.
Key Responsibilities:- Fashion Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
- PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Budget Oversight: Oversee campaign budgets while maximizing visibility within fashion media and events.
- Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.Qualifications:
- 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Strong media relationships with fashion publications.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Excellent storytelling, writing, and visual communication skills.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Confidence in high-pressure environments and client-facing interactions.
- Ability to juggle multiple brands and projects in a fast-paced, stylish setting.
- Confidence in high-pressure environments and client-facing interactions.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Excellent storytelling, writing, and visual communication skills.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Strong media relationships with fashion publications.
- 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.Qualifications:
- Budget Oversight: Oversee campaign budgets while maximizing visibility within fashion media and events.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
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