Digital Marketing Strategist
4 days ago
We are seeking a highly motivated Digital Marketing Strategist based in India to spearhead our clients marketing strategy and localization efforts for the Indian market.
This role requires a deep understanding of the Indian market, cultural nuances, consumer behavior, and digital trends.
Key Responsibilities:- Evaluate existing content strategy and provide recommendations for localization, ensuring it aligns with Indian market preferences.
- Collaborate with the regional marketing team to adapt, review and localise the content, messaging, and campaigns for the Indian market.
- Support the execution of marketing campaigns in India, ensuring they are culturally relevant and effective.
- Build articles and landing pages via our clients content management system (Contentful) for our clients local Content Hub using content (assets and copy) provided by our clients internal stakeholders and conduct approvals with the regional marketing team.
- Stay abreast of the latest marketing trends, technologies, and best practices in India.
- Proven experience in marketing within the Indian market, with a deep understanding of cultural nuances, consumer behavior, and digital landscape.
- Ability to develop and execute effective marketing strategies that drive brand awareness, engagement, and conversions.
- Experience in adapting marketing content and campaigns for different markets, ensuring cultural relevance and effectiveness.
- Fluent in English and Hindi, with strong written and verbal communication skills.
- Ability to analyze data and insights to inform marketing decisions and optimize campaign performance.
- A keen interest in the latest digital marketing trends and technologies.
- Ability to work independently and proactively, with strong problem-solving and decision-making skills.
- Strong experience operating within cross-functional teams, ideally in a matrix organisation.
- Resourceful and results-oriented with an enthusiastic and positive attitude.
- Extremely organised, methodical and detail-oriented individual.
The estimated salary for this position is ₹1,200,000 - ₹1,500,000 per annum, depending on experience.
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