Product Director
1 day ago
We are a pioneering brand in the Indian personal care industry, dedicated to making natural living a habit. Our commitment to serving 100% natural self-care products has resonated with over 28 lakh customers who trust us for their personal care needs.
Our founding team boasts strong startup experience and is backed by tier 1 institutional investors, ensuring a solid foundation for growth and innovation.
Job DescriptionThe successful candidate will be responsible for leading the entire beauty portfolio mix, driving product development, market entry, and market share growth. This includes managing channel mix and NPS for each category, as well as overseeing P&L, new customer acquisition, and retention strategies to meet market share and revenue growth KPIs.
This role requires close collaboration with internal stakeholders, including brand, channel sales/growth, and creative teams, as well as external agencies and stakeholders. The ideal candidate will have a proven track record of building an innovation-led approach to drive business success.
Responsibilities- Develop and execute annual operating plans for the business, working closely with channel, brand, and creative teams to deliver results.
- Lead portfolio mix planning to achieve brand growth goals and ambitions.
- Manage P&L for every category, focusing on optimizing gross margins and marketing costs.
- Oversee the innovation funnel, including end-to-end management of all NPD/product development in collaboration with R&D.
- Drive all aspects of each category, including product, identity, architecture, positioning, price, and channel mix.
- Initiate and lead category, competition, consumer, and customer/shopper research to inform actionable insights.
- Develop new trial and customer retention strategies for each category.
- Work closely with brand and creative teams to develop effective communication for each category.
- Collaborate with brand and channel teams to evolve product/price/positioning and optimize growth and marketing costs.
- Work with the brand team on key categories that leverage a full marketing mix.
- Foster excellent NPS through product and category experience.
- Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, along with an MBA from a premier institute.
- 10-13 years of experience in growth/sales/business roles, with a minimum of 5 years in consumer-facing B2C industries and consumer product-led brands.
- A balanced mix of experience in digital-first businesses and legacy brand businesses.
- Strong analytical skills, with data-driven decision-making capabilities.
- Clear fundamentals in reading and implementing research (qual and quant) insights on category development and shopper behavior.
- Framework-led thinking and a strong pulse of female consumer behavior and knack to understand consumer psychology.
- Strong solutioning ability with a creative bent of mind towards business problems.
- Customer-centric approach and demonstrated experience.
- Independent decision-making ability.
- Ability to sustain and enhance the collaborative culture of the organization.
- Strong bias towards action and hustle.
- Passion for building long-term brands.
Rs. 40 Lakhs - 60 Lakhs per annum, depending on experience and qualifications.
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