Marketing Assistant Manager

1 month ago

Mumbai, Maharashtra, India Tata CLiQ Full time
Job Summary: The Assistant Manager - Mall Marketing is responsible for supporting the marketing department in all aspects of retail operations. The position requires planning and execution of signages / displays, special events, launch strategy and execution, public relations efforts, mall communication and relations, advertising / collateral production and marketing programs at Retail Locations. Key Responsibilities:
  • • Concept, planning and implementation of all event initiatives. • Prepare a quarterly rolling mall marketing calendar, strategy, for all retail locations and align with key stakeholders. • Execute mall marketing initiatives in line with brand guidelines. • Establish special / launch event budgets and manage event costs. • Provide Retail / Marketing Director with planning and progress for each event. • Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams. • Document each event and create event recaps that include: photos, return on investment, results, press clippings, tear sheets as well as event summary. • Preparation of promotional materials and collateral to support events. • Select and order premium items to support events and ongoing programs. • Set annual and quarterly goals for Social Media platforms. • Work with digital marketing coordinator to set social promotional calendar. • Work with brands • Oversee social media voice to maintain brand consistency. • Establish annual press release distribution plan and manage schedule. • Work with PR team to create press releases. • Work with Internal team on creating & executing monthly / quarterly marketing calendar • Track & meet marketing budgets • Monitor inventory levels of premium items, collateral and marketing supplies at malls • Negotiate costs on mall assets (including physical / digital assets & promotions)
Requirements:
  • • A minimum college degree or equivalent • A minimum of 3 years of experience in event management • Experience in developing and implementing a marketing plan, goals and strategies
Preferred Qualifications:
  • • A minimum college degree or equivalent • Strong organizational skills • Working knowledge of social media • Well-rounded oral and written communication skills • Negotiation skills • Budget preparation and variance control • Managing advertising agency and event partners
About Tata CLiQ: Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. At CLiQ:
  • • We obsess over customer delight. • We are out there to find an alternate way of doing e-commerce. • We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes. • We believe in Uncomfortable Transparency. • We will always be respectful, empathetic, and caring about the well-being of our teams. • We encourage experiments and creativity in Technology. • We develop and use technology to enhance day-to-day life and have a positive impact on customers. • We encourage experiments and creativity in Technology. We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all

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