Innovative Campaign Leader

11 hours ago

Vadodara, Gujarat, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Lead Strategist: Campaign Development and Implementation

As a Lead Strategist, you will oversee the creation of innovative social and digital campaigns that drive business results. With expertise in leveraging social platforms and designing engaging experiences, you will collaborate closely with the client servicing team to continuously improve strategy and recommend programs and tactics.

Key Responsibilities:
  • Conduct thorough analyses of market trends, consumer behavior, and cultural dynamics to identify unique insights and develop differentiated strategies.
  • Create integrated campaign frameworks that serve as a foundation for creative teams.
  • Prepare and present clear, data-driven presentations with compelling narratives.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of reach and engagement.
  • Develop advertising plans that achieve goals while considering challenges and limitations.
Requirements:
  • Post-graduate degree with around 7 years of experience in brand planning, social, and/or digital campaign management.
  • Strong business acumen and ability to connect business requirements to strategic solutions.
  • Research and data analytical skills to generate insights and build detailed strategy case studies.
  • Passion for fast-evolving social/digital media environment with a strong perspective to share.
  • Ability to work effectively in a fast-paced and deadline-driven environment.
  • Strong leadership, interpersonal, and people management skills.

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