Creative Storyteller

1 week ago

Thāne, Maharashtra, India beBeeContent Full time ₹ 5,00,000 - ₹ 10,00,000
Content Writer Job Description

About mCaffeine:

India's 1st caffeinated personal care brand offers a range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases, redefining beauty associated with colour.

At mCaffeine, beauty has no colour or gender. It's about being Bold, Young and Confident.

Job Summary

We're looking for a creative Content Writer with 1–3 years of experience to join our team. If you're passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products.

Responsibilities
  • Write high-performing content for website banners, offers communication, CRM, UGC video scripts, performance ad copy, and influencer briefs.
  • Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement.
  • Collaborate closely with design, marketing, and product teams to develop cohesive campaigns.
  • Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines.
  • Conduct content research and competitor analysis to optimize messaging for D2C consumers.
  • Data-analysis to understand the performance of every piece of content going live.
Qualifications
  • 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups.
  • Strong command of English language, grammar, tone, and structure.
  • Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.).
  • Experience working in a fast-paced environment.
  • Collaborative mindset and comfort in receiving and implementing feedback.
Benefits

This role requires strong written communication skills and attention to detail, ability to write compelling brand stories, drive engagement, work effectively in a team, maintain a consistent tone, adhere to brand guidelines, conduct research and analyze data.

Candidate Requirements
  • The ideal candidate will have 1-3 years of experience in content writing, a strong understanding of branding and marketing principles, and excellent communication and interpersonal skills.

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