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Strategic Marketing Leader

2 weeks ago

Bengaluru, Karnataka, India Infosys Full time

Job Summary

We are seeking a skilled Strategic Marketing Leader to join our team at Infosys. This role will play a critical part in driving business growth by developing and executing comprehensive marketing strategies that align with company priorities.

About the Role

  • The successful candidate will be responsible for planning and executing branding initiatives, thought leadership content, digital presence, as well as demand generation campaigns.
  • This includes developing a data-driven, integrated marketing plan that aligns with unit's strategic goals and defining key performance indicators to measure marketing effectiveness.
  • The ideal candidate will have a strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and content marketing.
  • Experience with marketing automation and CRM platforms is also highly desirable.

Main Responsibilities

  1. Develop and implement a comprehensive marketing strategy that drives business growth and revenue.
  2. Manage and enhance our digital presence to ensure a consistent brand experience.
  3. Cultivate strong relationships with influencers to drive favorable coverage and recognition.
  4. Design and execute targeted demand generation campaigns to generate a robust pipeline of sales-qualified leads.
  5. Collaborate with the sales team for lead handoff and optimize lead conversion rates.
  6. Analyze market data and customer insights to identify opportunities for innovation and growth.
  7. Stay ahead of industry trends, emerging technologies, and competitor activities to proactively adapt marketing strategies.

Requirements

  • Masters' degree in marketing, Business Administration, or a related field. MBA preferred.
  • Proven experience in B2B marketing, ideally within the cloud and infrastructure services sector would be a plus.
  • Demonstrated success in developing and executing integrated marketing strategies that drive measurable results.
  • Exceptional project management, communication, and collaboration skills.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • A strong understanding of the current technology landscape – across cloud, AI, data would be a plus.