Digital Communications Strategist

4 weeks ago


Bengaluru, Karnataka, India Burson APAC Full time
Job Title: Senior Account Manager - Digital

Burson APAC is seeking a seasoned Senior Account Manager - Digital to join our team in Bengaluru. As a key member of our digital marketing team, you will be responsible for managing client relationships and developing comprehensive digital communications strategies that drive results.

Key Responsibilities:

  • Stay up-to-date on clients' businesses, industries, and competitors to develop strategic communications programs that meet their objectives.
  • Act as a day-to-day client leader, maintaining clear and consistent communication channels between the client and the account team.
  • Oversee quality implementation for one or a group of accounts within time and budget constraints.
  • Manage client relationships and serve as the primary point of contact, counselor, and strategic thinker.
  • Develop strong verbal and written communication skills, including the creation of various materials such as Q&A, key messages, holding statements, and press releases.
  • Make timely decisions, using available information and working under tight deadlines.
  • Support senior managers and leaders in resolving client issues.
  • Maintain a strong rapport with bloggers, influencers, and content creators who cover clients' industries and businesses to optimize channels.
  • Help develop digital strategies, content planning, and thought leadership for clients.
  • Stay updated on social media channels, trends, and analytical tools, and make recommendations to enhance our capabilities.

Requirements:

  • Minimum 6 years of experience in digital marketing, with expertise in identifying target audiences and devising digital campaigns that engage, inform, and motivate them.
  • Knowledge of brand guidelines.
  • In-depth understanding of digital marketing, SEO/SEM, influencer management, and social media.


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