Digital Communications Strategist
4 weeks ago
Burson APAC is seeking a seasoned Senior Account Manager - Digital to join our team in Bengaluru. As a key member of our digital marketing team, you will be responsible for managing client relationships and developing comprehensive digital communications strategies that drive results.
Key Responsibilities:
- Stay up-to-date on clients' businesses, industries, and competitors to develop strategic communications programs that meet their objectives.
- Act as a day-to-day client leader, maintaining clear and consistent communication channels between the client and the account team.
- Oversee quality implementation for one or a group of accounts within time and budget constraints.
- Manage client relationships and serve as the primary point of contact, counselor, and strategic thinker.
- Develop strong verbal and written communication skills, including the creation of various materials such as Q&A, key messages, holding statements, and press releases.
- Make timely decisions, using available information and working under tight deadlines.
- Support senior managers and leaders in resolving client issues.
- Maintain a strong rapport with bloggers, influencers, and content creators who cover clients' industries and businesses to optimize channels.
- Help develop digital strategies, content planning, and thought leadership for clients.
- Stay updated on social media channels, trends, and analytical tools, and make recommendations to enhance our capabilities.
Requirements:
- Minimum 6 years of experience in digital marketing, with expertise in identifying target audiences and devising digital campaigns that engage, inform, and motivate them.
- Knowledge of brand guidelines.
- In-depth understanding of digital marketing, SEO/SEM, influencer management, and social media.
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