
Mobile Data Insights Specialist
5 days ago
We are seeking a Mobile Analytics and Attribution Expert to deliver high-quality, reliable data and performance insights across mobile applications.
About the Role:- Implement, audit, and optimize mobile analytics setups using Firebase, Adjust, Appsflyer, or Branch.
- Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
- Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
- Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
- Identify and resolve attribution discrepancies across platforms and reporting systems.
- Build dashboards (Looker Studio, BigQuery, or other Business Intelligence tools) to visualize mobile performance clearly.
- Document all technical setups and collaborate with Performance Marketing teams.
- 3–5 years of hands-on experience with mobile analytics tools.
- Strong understanding of mobile attribution models and post-install event tracking.
- Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
- Experience working with paid acquisition tracking for mobile apps.
- Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
- Clear communication skills to bridge technical insights with marketing needs.
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