Senior Marketing Leader
2 weeks ago
About Us
At Infopro Learning, Inc., we empower organizations to transform their workforce capabilities through innovative learning programs, technology platforms, and strategic consulting.
We're seeking a seasoned marketing leader to join our team in India. As Senior Marketing Leader, you'll develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth across our portfolio of learning solutions and services.
Key Responsibilities:
- Design and implement marketing strategies aligned with business objectives and growth targets
- Evolve our brand positioning and messaging to strengthen market differentiation
- Drive market intelligence initiatives to identify emerging trends, competitive landscape changes, and new opportunity areas
- Establish meaningful KPIs and analytics frameworks to measure marketing effectiveness and ROI
- Collaborate with sales leadership to enable revenue growth through integrated marketing approaches
Commercial Impact:
- Transform business goals into actionable marketing plans with clear commercial outcomes
- Manage marketing budgets with a focus on maximizing return on marketing investment
- Build pipeline generation programs that deliver qualified opportunities to the sales organization
- Create value proposition frameworks that effectively communicate our competitive advantages
- Develop pricing and packaging strategies that optimize market penetration and profitability
Team Development:
- Lead, mentor, and develop a high-performing marketing team
- Establish a culture of innovation, execution excellence, and continuous improvement
- Implement talent development frameworks to enhance team capabilities and career growth
- Drive cross-functional collaboration with product, sales, and delivery teams
- Recruit and retain top marketing talent across specialized functional areas
Marketing Operations:
- Oversee the planning and execution of integrated marketing campaigns across digital and traditional channels
- Modernize our marketing technology stack to enhance automation, personalization, and analytics capabilities
- Drive content strategy development to position Infopro Learning as a thought leader in the learning industry
- Enhance lead generation and nurturing programs to improve conversion rates throughout the buyer journey
- Optimize digital presence through website enhancements, SEO/SEM strategies, and social media activation
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field
- 10+ years of progressive marketing experience with at least 4 years in senior leadership roles
- Proven track record in B2B marketing, preferably in professional services, technology, or learning/education sectors
- Experience marketing complex solutions with long sales cycles to enterprise clients
- Demonstrated success in building and scaling marketing functions in growth-oriented organizations
Essential Skills & Competencies:
- Strategic thinking ability with commercial acumen and P&L orientation
- Deep understanding of modern marketing methodologies, technologies, and best practices
- Strong analytical capabilities with experience in data-driven decision making
- Excellent communication and presentation skills with the ability to influence at executive levels
- Track record of successful team leadership and talent development
- Experience in global marketing with cultural sensitivity and international business understanding
- Proficiency in marketing technology platforms (CRM, marketing automation, analytics)
- Ability to translate complex service offerings into compelling value propositions
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