Strategic Content Developer

2 days ago

Amrāvati, Maharashtra, India beBeeContent Full time ₹ 15,00,000 - ₹ 25,00,000
Job Overview

We're seeking a skilled Content Strategist to join our team. This individual will be responsible for developing insights and strategic responses to briefs, as well as campaigns, interruptive or needs-based content, and new product development.

  • The successful candidate will champion and drive a 'mobile first' and short-form content agenda in line with Unilever Best Practice.
  • They will help evaluate ideas and concepts against Unilever best practice, strategy frameworks, and mobile first.
  • Additionally, they will help establish effective 'ways of working' with U-Studio, Unilever internal teams, and specialist partners.
  • As a content expert and advocate within U-Studio, the Content Strategist will work with colleagues and clients as a subject matter expert.
  • They will advise clients and colleagues on approaches to effective Content Strategies that inform content briefs and requirements.
  • The role also involves assessing, developing, and implementing effective content strategies to meet client briefs across all necessary touchpoints.
  • Another key responsibility is managing and facilitating stakeholder engagement sessions and workshops on all aspects of content collaborating directly with client teams and specialist partners (including Search, Social, Media, CRM, Ecommerce, Content, and Data).
  • Finally, the Content Strategist will be a facilitator for 'right first time content,' ensuring that we have the right insights and collaborations to direct content development.
Key Responsibilities
  • This includes being responsible for the development of 'best in class' content and strategies informed by consumer, category, channel, and performance insights supplied by Unilever internal Insight teams and relevant special partners.
  • Additionally, the Content Strategist will own Best Practice Case Studies which showcase Unilever's Global approach to content.
Collaboration

The Content Strategist will collaborate closely with brand teams to develop briefs and provide agency briefings.

  • Together, they will define audience targeting, user experience, customer journey, content strategy, editorial calendars, content calendars, content guidelines, and distribution strategy.
  • The Content Strategist will also work with brand teams to craft the right brief for the defined job to be done; including one-to-one meetings and larger working sessions, as well as check-in sessions with brand teams.
Requirements
  • To succeed in this role, you will need 3-5 years' experience in a Strategy role with Content Strategy a core function.
  • You will also require a strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH).
  • Strong knowledge of formats, performance, testing, optimisation, and search (SEM-SEO) is also essential.
  • Further, you should be able to understand and interpret multi-channel insight reports.
  • Excellent communication and presentation skills are required, as well as the ability to present and justify work based on robust 'insights.'
  • A passion for content is a must, along with a keen interest in keeping up to date with trends and technological advances.
  • Previous experience in FMCG, particularly Personal Care / Skincare, would be beneficial.
  • Finally, you will need to be confident and comfortable working in a fast-paced, changing environment, with a desire to learn and continuously improve.
What We Offer

We offer a dynamic and collaborative work environment where you can grow and develop your skills. Our values include being ambitious, imaginative, inspirational, results-focused, and actively pro-inclusive and anti-racist across our community, clients, and creations.

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