Senior SEO Specialist
1 week ago
We strive to materialize your dreams and provide innovative solutions to overcome any hurdle. Our professional expertise is dedicated to meeting your needs. As a CMMI level 3 organization and Microsoft Gold Partner, we're proud of our skilled team's ability to make the most of your existing systems and improve them further. With a global presence and an international client base across various sectors, we're committed to excellence.
Job Summary:
As a Senior SEO Specialist, you will be responsible for planning, implementing, and managing SEO strategies to enhance our company's online presence.
You will work closely with cross-functional teams to drive organic traffic, improve search engine rankings, and elevate the user experience.
Key Responsibilities:- Keyword Research and Analysis:
Conduct comprehensive keyword research to identify opportunities for content optimization.
Analyze keyword trends and search volume to inform content strategies. - On-Page Optimization:
Optimize website content, meta tags, and headers for search engines.
Ensure high-quality and SEO-friendly content creation and optimization. - Off-Page Optimization:
Develop and execute off-page SEO strategies such as link building and guest posting.
Monitor and analyze backlink profiles and disavow toxic links when necessary. - Technical SEO:
Conduct technical audits to identify and address website issues that impact SEO.
Collaborate with developers to implement technical SEO recommendations. - Content Strategy:
Work with content creators to develop SEO-friendly content that aligns with target keywords.
Optimize content for both users and search engines. - Performance Monitoring:
Use SEO tools to track and report on website performance.
Analyze data to identify areas for improvement and opportunities for growth. - Competitor Analysis:
Stay updated on industry trends and competitor strategies.
Use competitive insights to refine SEO strategies. - Reporting:
Generate regular reports on SEO performance and present findings to management.
Make data-driven recommendations for improvements. - Algorithm Updates:
Stay informed about search engine algorithm updates and adapt strategies accordingly. - Team Collaboration:
Collaborate with marketing, content, and development teams to ensure SEO best practices are integrated into all aspects of online initiatives.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2 years experience in SEO.
- Proven experience in SEO with a track record of improving organic search rankings.
- Strong understanding of search engine algorithms and SEO best practices.
- Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, or Moz.
- Knowledge of HTML, CSS, and website structure.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills and the ability to meet deadlines.
- Up-to-date with industry trends and algorithm updates.
- Certifications in SEO and digital marketing are a plus.
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